Instagram is aware of the importance of regulating the use of “likes” to avoid the occurrence of extreme situations and the company is testing a new feature allowing users to toggle public like counts on/off. But they have to find a way to do this regulation without affecting public figures who maintain commercial relationships with brands within the platform.
Instagram will let users to hide likes
We knew the company was publicly testing this feature in a restricted group, but now Instagram has now announced the arrival of a small global test in which users are offered three options regarding their experience with the likes on the platform.
This test will allow selected users having to choose between: not seeing like counts on anyone else’s posts, disabling likes for their own posts, or keeping the original experience.
With this, users will have more control options, avoiding unnecessary situations within the platform, according to their preferences, although at the moment it is unknown the company’s intentions to expand this test to all users, so the results will indicate whether or not the new control options will finally reach the rest of users.
Facebook, the owner of Instagram, has also been conducting similar tests on its main platform, although for the moment it is not known whether this new feature of Instagram will also reach the main platform or not.