Lei Jun talks to his fans about his upcoming electric cars, and here we have the first details of the car by Xiaomi.
New details of Xiaomi’s car emerge
It was an open secret but now it is official, Xiaomi will develop its electric cars, and as the Haidian giant loves to manage the hype has already begun to leak details of what will be its first vehicle to compete with Tesla and the other players in an industry that surely was not expected cell phone manufacturers making cars.
The project is so important for Xiaomi that it will be Lei Jun himself who will captain the new car division, with a short-term horizon -a couple of years- in which we should see his first creation on the roads, in the form of sedan or SUV and with a price of the most attractive that will rotate between the figures of 100,000 and 300,000 yuan, which is about 15,000USD to 45,000USD.
We are talking about something like about $15,268 to $45, 805, more or less, and we know that it is a fairly large range but that anticipates Xiaomi’s intention to start from attractive prices with the base models, and position itself below the cost of a Tesla Model 3 or any current electric option from automotive giants such as Mercedes-Benz, Audi or other brands.
As reported from GizChina, it has been Lei Jun who has spoken about these details in an online conversation with some fans, indicating that the new more rounded logo they have chosen is also better identified in the automotive sector, although they have not decided on whether the new Xiaomi logos will be the ones that will be displayed on their cars.
They even dared to launch a poll on Weibo on whether they should use the Xiaomi brand on cars, which car category to explore first, and which price ranges would be the most acceptable, surely looking for that fluid communication with their users that has brought them so much success.
Xiaomi’s CEO says that “the first battle is a decisive battle”, and surely more important in the Chinese market with its big cities, that they plan to have their cars incorporate “air conditioning and filtering systems, to even support humidification and prevent us from breathing inside the huge clouds of pollution” of the cities.
Following the information published from Haidian, there is no point of return and cars will be a key market for them very soon, with more than 10 billion dollars of investment in R&D for their new automotive division and bravery for the flag: “I am willing to bet all the reputation I have earned in my life, go back to the battlefield and fight for this challenge that Xiaomi starts”, says Lei Jun.
The worst part for them is that users have not been too specific, they have only agreed that Xiaomi should not debut with a sports car or a camper van, most have agreed that it will cost more than 100,000 yuan -about 13,000 euros- and do not move on whether the Xiaomi brand should preside over their front calendars … We will have to be patient!