Spotify buys Locker Room to enhance its future Clubhouse-style live interaction offerings. This acquisition serves its future live content in the sports sector, which is Betty Labs’ specialty.
Spotify has acquired Betty Labs, the creators of Locker Room, a live audio app that will help Spotify enhance the feature it is working on to offer live broadcasts in the manner of a traditional radio station.
Spotify buys Locker Room to use it for Clubhouse-like features
The firm has not given a fixed date on when it will launch these broadcasts to its users but has said that, in the coming months, Spotify will be working on integrating Locker Room’s capabilities into its offering. Through this traditional radio-style format, Spotify will offer a range of sports, music, and cultural programs and “interactive features that will allow creators to connect with audiences in real-time.” The firm did not elaborate on what these features will look like.
Having a Clubhouse on your own is the new black
Spotify’s goal is that professional athletes, writers, musicians, composers, or podcasters will want to use the platform to host discussions or “ask me anything” sessions. Betty Labs arrives with a team of developers, engineers, product thinkers, and sports fans. The company first introduced Locker Room to sports fans in October 2020.
It should be remembered that since the advent of Clubhouse and its success, many social platforms are working to offer live audio interactions. Telegram and its audio rooms in its channels; Twitter has Spaces; among others. Now Spotify will have its function in this regard. Thanks to this app where users, athletes, and analysts can meet and chat about live sports.
Another of the successful opportunities that Betty Labs will offer Spotify is to take advantage of the opportunity to offer more interaction between public figures and their followers, which is being taken advantage of by many platforms in general. “Ask me anything” or ask me anything is a regular in the stories of well-known people on Instagram, while Facebook is working on “Super”, a space where users can pay famous people to interact with them and that makes competition to Cameo. Not to mention Twitch, which was one of the forerunners of this claim.
Spotify will also compete with other streaming content apps. This traditional radio format is already present in Tidal, one of Spotify’s major competitors to which the company wants to compete in its greatest strengths.
Not only is it working on its live content, but a few weeks ago it presented Spotify HiFi, its proposal to rival Tidal, Qobuz, or Amazon Music.