LinkedIn has confirmed that it will bring audio rooms to its app, following in the wake of other platforms such as Spotify, Telegram, Facebook, or Twitter, and will expand them to its entire app.
The latest to jump on the bandwagon is LinkedIn, which as collected by TechCrunch has confirmed that it is preparing its version of Clubhouse, with audio experiences on its platform. The idea as always is that these features will allow workers and job creators to connect to audio rooms for discussion.
But does it make sense for LinkedIn to mimic Clubhouse as well? According to the company itself, the ‘fun’ of them making their Clubhouse is that, unlike other rivals’ alternatives, this case is tied more to the professional identity of the users and not so much to its social character.
LinkedIn will imitate Clubhouse
This announcement comes at a time when, for example, Twitter is almost finished expanding its audio rooms and Telegram has already implemented them for all users. LinkedIn is already preparing the groundwork to implement these audio experiences.
And is that if we get to review social networks, we will see that LinkedIn has added just with the announcement of this feature a new mode called ‘Creator’, which allows anyone to modify your profile so that it can be followed to review stories, live videos, and so on.
Surprisingly, LinkedIn assures that if they have added this new feature, it is because users have asked for it, demanding new ways of communication in their work social network. “We are doing some initial testing to create a unique audio experience connected to your professional identity,” said Suzi Owens, LinkedIn spokesperson.
If that wasn’t enough, Owens herself confirms that in addition to those rooms, LinkedIn will explore ways to “bring audio to other parts of LinkedIn, such as events and groups.” The basis is the same as Clubhouse; A room, with a few main users speaking and a group of listeners. There will be tools to join rooms, leave rooms, react to comments, and request permission to speak.
The social networking site justifies its position by explaining that the audio experiences that Clubhouse has encouraged are the logical and natural evolution of the more familiar areas such as Group and Events. It has also had to do with the pandemic, which has forced the use of online social platforms exponentially.