TechBriefly
  • Tech
  • Business
  • Crypto
  • Science
  • Geek
  • How to
  • About
    • About TechBriefly
    • Terms and Conditions
    • Privacy Policy
    • Contact Us
    • Languages
      • 中文 (Chinese)
      • Dansk
      • Deutsch
      • Español
      • English
      • Français
      • Nederlands
      • Italiano
      • 日本语 (Japanese)
      • 한국인 (Korean)
      • Norsk
      • Polski
      • Português
      • Pусский (Russian)
      • Suomalainen
      • Svenska
  • FAQ
    • Articles
No Result
View All Result
 Hot Topics:
  • Funny notes on Instagram
  • What is Snapchat planets order?
  • Best free AI art generators
  • Instagram Notes ideas
  • Elon Musk & Twitter
TechBriefly
No Result
View All Result
Home Tech Internet

Google Play Store reduces its commissions to 15 percent

by Barış Selman
17 March 2021
in Internet, Tech
Reading Time: 2 mins read
The Google Play Store also reduces its commission to 15 percent, applied to the first million of all developers
Share on FacebookShare on Twitter

The Google Play Store also reduces its commissions to 15 percent, applied to the first million of all developers. Google has announced a reduction of its commissions on the Play Store for all developers. The commissions will go from 30% to 15% for all developers, without distinction. The new policy comes months after Apple launched a similar change in its App Store, more focused on SMEs.

The Google Play Store also reduces its commissions to 15 percent

With this change, 99% of developers worldwide who sell digital goods and services on Play will see a 50% reduction in commissions. These funds will be able to help developers scale at a critical stage of their growth, hiring more engineers, more marketing employees, increasing the capacity of their servers, and more.

CNBC reports these statements from Sameer Samat, vice president of Google. The search engine company thus follows in the wake of a similar program launched by Apple in late 2020. On this occasion, the discount on the commission is also 15% but only applies to companies whose turnover is less than one million dollars a year.

The situation on the Android platform is not the same as with Apple. Google allows other third-party app stores on its platform, which circumvent its payment system. So developers do not necessarily have to resort to Google’s system.

Unlike Apple’s program, this new Google measure applies to the first million dollars of all its developers.

These new commissions are intended to benefit those developers who are just starting. And, in the case of the App Store, it will benefit 97.4% of developers. That is, the vast majority of them are SMEs, although their impact on turnover is very small: only 7.6%.

It is never enough for Epic Games and its developer alliance

The Google Play Store also reduces its commission to 15 percent, applied to the first million of all developers
The Google Play Store also reduces its commission to 15 percent, applied to the first million of all developers

While a reduction in Google’s tax may alleviate a small part of the financial burden developers have been bearing, it does not solve the root of the problem. Whether it’s 15% or 30% for all apps obtained through the Google Play Store, developers are forced to use Google’s in-app payment services.

This is the comment sent to the publication by Epic Games. This company has already said repeatedly that its intention is not to attack and eliminate the commission but to allow other digital stores and other payment systems. Which is tantamount to wresting control of the stores from Apple and Google. Although we could say that Google is there simply so that it doesn’t look like they are going against Apple alone, as they do allow other stores on Android.

Sensor Tower estimates that these commission reductions account for less than 5% of revenue from Apple and Google stores. That’s because the bulk of the revenue comes from games and apps from large developers that turn over hundreds of billions of dollars. Some of them, such as Epic Games, sell virtual currencies that have a zero cost of manufacture and a 100% profit.

Apple has to try to balance the complicated balance between the interests of users, developers, and its interests in the App Store. With measures such as the 15% reduction for SMEs, those in Cupertino aspire to please these companies and avoid the temptation to join the crusade of Epic Games. A fight that, if successful, would break the balance and open Pandora’s box of unforeseeable consequences for everyone.

Tags: businesscompanycorporateEpic GamesGoogleGoogle Play Storesoftware

Related Posts

Google AI event

Google has rolled up its sleeves for an AI event

Motion Alert vs Motion Warning

Motion Alert vs Motion Warning: Ring camera features explained

ChatGPT becomes the fastest growing application of all time

ChatGPT becomes the fastest growing application of all time

What is Apprentice Bard AI: Google's ChatGPT competitor explained

What is Apprentice Bard AI: Google’s ChatGPT competitor explained

POPULAR

How to become a BeyHive member
How to

How to become a BeyHive member?

ChatGPT is at capacity right now: Too many requests in 1 hour try again later (Fixed)
How to

Too many requests in 1 hour try again later (Fixed): ChatGPT is at capacity right now

What is Snapchat planets order?
How to

What is Snapchat planets order?

How to do a 360 spin in Fifa 23
How to

How to do a 360 spin: FIFA 23 guide

In this article, we are going to be covering how much is 1 million diamonds on TikTok, and answer some of the most frequently asked questions about the subject.
How to

How much is 1 million diamonds on TikTok?

Beyonce World Tour 2023
Geek

Beyonce World Tour 2023: Ticket prices, dates, and more

Soldier poet king quiz TikTok
Social Media

Soldier poet king quiz: TikTok trend explained

Hogwarts Legacy patronus list (2023)
How to

Hogwarts Legacy patronus list (2023)

Answering the most common questions about the Instagram collab feature
How to

Answering the most common questions about the Instagram collab feature

Bane of Dragons ESO
How to

Bane of Dragons ESO: How to complete the quest?

RSS Digital Report

  • What are copyright marketing materials?
  • What is Blockchain for business: Everything you need to know
  • How to become a certified blockchain expert?
  • Steve Jobs on marketing: What was his vision?
  • How to get SEO clients for your company?
  • SEO for enterprise guide: Strategies, tools and more
  • Top SEO podcasts: Strategies to boost SEO
  • Here are the top 10 blockchain certification courses
  • Blockchain open source: What is it and what are the best projects?
  • Top 5 questions about marketing: Examples and answers

RSS Latest from LeaderGamer

  • Wo Long Fallen Dynasty PC demo release date revealed
  • Dragon Age Dreadwolf gameplay video leaked online
  • You must be constantly online to play Redfall.
  • Sons of the Forest Early Access release date revealed
  • Wordle TR 6 Şubat 2023 günün cevabı
  • The Last Of Us PC release date delayed
  • What year is the Hogwarts Legacy story set in?
  • PlayStation Plus Collection games take off
  • Star Wars Jedi Survivor will come with fast travel features
  • Werewolf The Apocalypse release date revealed
TechBriefly

© 2021 TechBriefly is a Linkmedya brand.

  • Tech
  • Business
  • Science
  • Geek
  • How to
  • About
  • Privacy
  • Terms
  • Contact
  • LeaderGamer
  • FAQ

Follow Us

No Result
View All Result
  • Tech
  • Business
  • Crypto
  • Science
  • Geek
  • How to
  • About
    • About TechBriefly
    • Terms and Conditions
    • Privacy Policy
    • Contact Us
    • Languages
      • 中文 (Chinese)
      • Dansk
      • Deutsch
      • Español
      • English
      • Français
      • Nederlands
      • Italiano
      • 日本语 (Japanese)
      • 한국인 (Korean)
      • Norsk
      • Polski
      • Português
      • Pусский (Russian)
      • Suomalainen
      • Svenska
  • FAQ
    • Articles