TikTok will begin implementing a new dynamic starting in April. This change may affect the user experience, as it anticipates that it will display personalized advertising by default.
While personalized ads are already an option on the platform, starting next month the setting will be automatically changed on accounts.
How to disable personalized ads on TikTok?
So far, the advertising displayed by default on the platform is based on the user’s settings, but they are general and not personalized ads. In other words, the user’s activity, either on or off the platform, is not taken into account. But this is about to change.
TikTok is already warning users that as of April 15 it will be implementing changes in the way it displays advertising, as personalized ads will be enabled automatically. Yes, personalized ads are based on your activity, as they mention on Mashable.
So based on your activity and interaction on TikTok, you will see different ads for products and services that advertisers think might interest you and generate a purchase. And as TikTok’s message mentions, this new dynamic in partnerships with advertisers will help keep the platform free.
While this dynamic will be implemented automatically, users will be able to control whether or not they want this advertising system to remain as the default setting on their accounts. So TikTok will continue to allow users to choose the current advertising system if they wish.
An option that you will be able to change after April 15 from the TikTok settings. To do this, just go to Settings & Privacy >> Privacy >> Personalization & Data. In this section, you will find that “Custom Ads” are available.
If you don’t want them to be implemented on your account, just disable the option to only show ads without customization. And you will see that disabling this option also disables the second option “Ads from third-party ad networks”.