There’s a new interesting platform called NewNew and we can’t help but ask ourselves: “Is this the new way of earning money of digital influencers?” It’s normal for someone to ask: “What’s for dinner today, pizza or hamburger,” on social networks. Those kinds of posts seem standard, but now some “influencers” are turning those mini-polls into a source of income.
You’ll be able to vote for an influencer’s poll on NewNew
A new platform called NewNew allows them to ask those kinds of questions on Instagram, Snap, or Twitter. Their followers pay to vote for one alternative or another, and whoever throws the question must do what the majority dictates.
This way, influencers become kind of puppets of their audience, something that is generating some controversy. The impact of the platform is particularly striking for how it takes the phenomenon of influencers in social networks even further.
The creator of NewNew is Courtne Smith, and for her, this platform works in a way “similar to the stock market”, and any user could “you can buy shares, which are essentially votes, to be able to control a certain level of a person’s life.”
Paid votes will help influencers to earn money
Those aspects are controlled by the influencer, who uses NewNew as a way to make money by doing something the followers want. The way it works is simple and always the same: the influencer gives his/her followers a choice between two options, and the followers vote for the influencer to do one of them.
The influencer must theoretically follow the decision of the followers who have paid to be able to vote through a mobile application which for now is only available on iOS.
“We’re building an economy of attention where you purchase moments in other people’s lives, and we take it a step further by allowing and enabling people to control those moments,” Smith stated.
Some influencers have been invited to test NewNew on networks such as TikTok or YouTube, and Smith explains that the platform reserves the right to expel those who post offensive or inappropriate polls.
“There’s someone out there who would find your life interesting”
Smith says: “It doesn’t matter how boring you think you are, there’s someone out there who would find your life interesting to the point that they’re willing to pay.” The app, which appeared in the late 2020s, posed personalized surveys to build communities around certain interests and topics, but gradually the focus has shifted to the source of income idea that can be gained from those types of audiences.
The NewNew platform is the latest example of how influencers and artists are trying to make money from social networks. A year ago we saw how Cameo allowed a celebrity to make a video call or send us a message, and now more and more alternatives are appearing to try to monetize all kinds of interactions on social networks.
In fact, NewNew and Cameo have recently been joined by other applications and services such as PearPop. The latter allows a celebrity like SnoopDog to comment on a video for 250 dollars. If you want Shaquille O’Neal to do it, it will be 500 dollars, and here each ‘influencer’ sets the price he/she thinks is appropriate for those interactions.