Facebook will add “motion effect” feature for photo posts. When we upload a photo to Facebook it stays on our profile as a static image, with no motion effects of any kind, but it looks like that is going to change.
Facebook is testing a feature that will allow users to include video effects in photos, from zooming to side-scrolling. Under each post we will have the possibility to include some basic effects, nothing that we haven’t seen before in other platforms.
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Among the effects we have:
- Layout: Provides different presentation styles for publications with multiple images.
- Motion: Adds basic movement to the images.
When we use the motion effect of Facebook, it creates a new type of image, which zooms in or focuses like a video.
This is similar to the ‘Animate’ option that Facebook added for Story posts in April, which provides the same types of options in Facebook’s Story frames. Facebook also added simulated 3D for image uploads in February, providing another way to add another moving element to the photos.
Users will be able to use this tool to interact with moving content, such as videos, rather than static images. Facebook seeks to provide more attractive and engaging tools. The effects themselves are fairly basic, but they will surely improve over time.
Facebook will add “motion effect” feature for photo posts. They are not yet available to all users, but some people are already using these new visual tools, we will keep you informed about it.