Instagram live videos can last up to 4 hours now. Instagram is well aware of the importance that video has gained on the Internet and, more specifically, on social networks. The boom of services such as TikTok or Twitch, as well as the massive implementation of services and tools for video inclusion in other networks such as Twitter, are a clear sign that a large part of the users of these services demand this type of content.
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Instagram took action and from now on live broadcasts can last up to 4 hours, it was limited with an hour before. In addition, users will now be able to view their own live videos in their private archive, similar to what already happens with stories, which are valid for 24 hours, up to 30 days after they are posted. Additionally, you can choose to download the content and publish it elsewhere. This is something that many Twitch streamers do by uploading their live videos to Facebook. In addition, Instagram will add a new section, called “Live Now” to IGTV where users will be able to see a list of shows that are live.
However, the new streaming features through Instagram will have one limitation. Users who have a history of either violating social network policies or have received complaints about using copyrighted content without the necessary license to do so will not be able to use this feature.
Although, as a platform, what Instagram offers to streamers is technically not even close to other services such as YouTube, Twitch or Facebook Gaming. But the great advantage Instagram offers is its enormous accessibility, and also it is a lightweight service. In addition, for those users who already have a good list of followers, it is not necessary to work to take them from one platform to another. This was the main reason why many artists chose Instagram to do their live shows.
Instagram live videos can last up to 4 hours now. Thus, with the uncertainty of what will happen in the coming weeks and months, Instagram’s movement seems to be very intelligent, since it can manage to consolidate itself as the main platform for streaming. Twitter is also making moves on this subject. We will learn more about this subject in the upcoming days.