La Liga will be the first European sports league to broadcast content through Twitch. It is clear that the future of entertainment lies in digital media, the Internet is getting a bigger part of our lives each passing day, and the popularity of live streaming platforms are increasing. Even football leagues are going to integrate and make use of this mass opportunity. Such as La Liga, which has just announced the opening of an official account in Twitch, becoming the first major European sports competition to join the global streaming service.
Through this account, fans will regularly receive content aimed at both English and Spanish (La Liga is the official football league of Spain.) speaking audiences, with exclusive information about the competition and its clubs, and a focus on deepening community connections, with content from compilations, clips and special programs with La Liga players, ambassadors and icons.
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This is not the first experience with digital in which La Liga is introduced, with eSports competitions focused on the FIFA game since the beginning of 2018, which have escalated to the creation of its eLa Liga channel and its latest event, “La Liga Santander Challenge”, along with the well-known caster and content creator Ibai Llanos and 18 players representing their official clubs.
Although on this occasion it seems that the contents will be focused exclusively on the classic sports scene.
What kind of content will La Liga broadcast in Twitch?
The content that will be launched this week will focus on this weekend’s El Clásico between FC Barcelona and Real Madrid, including profiles, debates, and the live warm-up of the biggest derby in the world.
Although there is already a lot of content scheduled, produced by the North American division of La Liga. These will include talk shows presented by renowned talents within the world of soccer, the matchday review program “La Liga Zone”, or quick summaries such as “A Minute with La Liga” and “La Liga Previews”, focusing on the upcoming actions of each week.
As Alfredo Bermejo, director of the digital strategy of La Liga, said in an official statement: “After the good experience with eLaLiga Santander, the official La Liga account on Twitch is an opportunity to take the next step in our content and social media strategy. Twitch is a service that allows us to reach a new type of audience and explore new content formats to reach our global fanbase.”
This was responded by Twitch’s own director of strategic partnerships, Farhan Ahmed: “La Liga’s approach to this collaboration, built around enhancing the fan experience through unique content, promises to be innovative, exciting and impactful. We can’t wait to see how the community of superfans interact and immerse themselves in this content.”