TikTok is testing an opt-in tool that scans for AI-generated likenesses of creators, allowing them to flag unauthorized deepfake content, confirmed the company this week. The feature is currently available to a limited group of US creators, as reported by TikTok US spokesperson Zachary Kizer to The Verge. This tool enables creators to review AI-generated content that may exploit their image without consent and report offending posts and accounts.
To utilize the tool, creators must first verify their identity through Jumio, a third-party identity verification company. The verification process includes a real-time selfie scan and a government ID check. Kizer stated, “TikTok does not retain ID documents, and facial information is used only for likeness matching and to help identify potential unauthorized uses of a creator’s likeness.”
Upon verification, TikTok’s system scans the platform for AI-generated content that may match a creator’s face. Verified creators can then review flagged content and report any posts or accounts they believe are impersonating them.
This initiative positions TikTok in competition with YouTube, which has been developing similar likeness detection tools since 2024. YouTube expanded its likeness detection feature to all users over 18 in May 2026 after a phased rollout to specific groups. YouTube’s system similarly requires a selfie-style facial scan and government ID verification to monitor uploaded content for unauthorized deepfakes.
The rise of AI-generated impersonation content has been significant across social media platforms. A June 2026 study by Kapwing revealed that approximately 60 percent of TikTok videos are now classified as AI-generated. Additionally, the EU AI Act’s transparency rules, mandating machine-readable markers on AI outputs, will be enforceable starting August 2.
