Meta is testing clickable links inside Instagram post captions for subscribers to its Meta Verified service.
The test could alter how creators share off-platform content, as Instagram has historically restricted links to Stories, Reels and user profiles. The limitation previously helped create an industry of “link in bio” platforms such as Linktree.
Blogger Andrea Valeria spotted the feature and posted screenshots of a clickable Substack link in an Instagram post. An in-app message indicated users can share up to 10 links per month.
Meta confirmed to Engadget that it is testing links in captions for Meta Verified subscribers. The company did not provide details on the number of users with access or a wide rollout timeline.
The clickable link appears on Instagram’s mobile app but not when viewing the same post on Instagram’s website. If widely implemented, the feature could change creator-follower interactions, though the 10-link monthly limit may still require “link in bio” solutions.
Meta has also tested restricting link-sharing on Facebook to Meta Verified subscribers. Meta Verified for creators starts at $14.99 per month, with the most expensive plan costing $499.99 per month.
