Apple shares fell after reports that the company’s more capable, AI-powered Siri experience is taking longer to ship, pushing key features further into 2026 than investors had expected.
Apple has framed the work as part of its Apple Intelligence push, but the rollout has been gradual, and the company faces growing comparisons with faster-moving AI competitors.
The delay matters because Siri sits at the center of the iPhone experience, and upgrades could influence everything from user retention to hardware upgrade cycles.
Apple has not provided a detailed feature-by-feature timeline, but it has indicated that the next-generation Siri is planned for 2026.
