According to Q2 2025 global smart band market analysis from Omida and Canalys, Xiaomi has secured the top position, with Huawei following in second place. While smartwatches remain the largest segment in the wearables sector, the report highlights booming interest in smart bands. The top five brands driving sales and market share growth are Xiaomi, Huawei, Apple, Samsung, and Noise.
Xiaomi led the market by shipping 9.5 million units, which accounts for an 18.9% market share. The company recorded a 61% year-over-year (YoY) growth. Huawei ranked second, with 8.8 million units sold and a 17.4% market share. This represents a significant increase from the previous year, when the company sold 6 million units and held a 13.5% share. Huawei’s growth is now at a pace of 47% YoY. The report notes that although most of Huawei’s smart band models had no major upgrades, the introduction of the Band 10 with new colors and features contributed to its sales increase.
Apple holds the third position in the rankings, having shipped 7.6 million smart bands for a 15.2% market share. However, Apple experienced a 1% YoY decline in shipments. Samsung came in fourth, selling 4.3 million units and capturing an 8.6% market share, achieving a substantial 52% annual growth. Rounding out the top five, Noise shipped 2 million units, which corresponds to a 4% share of the market.
Jack Leathem, an analyst at Omida, commented on the factors driving the market. “Smart bands’ growth is driven by a growing consumer focus on health, fitness, and sports,” Leathem stated. He added, “Smart bands have become a core interface for health, fitness, and wellness apps as consumers continue to prioritize personal health and fitness. This trend will continue to fuel growth, particularly as innovations enable expansions into medical and clinical markets.”
