The Browser Company has officially launched a Pro subscription plan for Dia, its new AI-integrated web browser, priced at $20 per month. This tier offers unlimited access to Dia’s AI-powered chat and skills features, marking the company’s first revenue-generating subscription service.
The introduction of the paid plan means free users will now encounter usage limits on AI features. While specific limits haven’t been detailed, CEO Josh Miller previously stated in July that the browser would remain free for those using AI features “a few times a week.” Miller also hinted at future plans for multiple subscription tiers, potentially ranging from $5 to hundreds of dollars per month.
The Pro plan briefly appeared online earlier this week before being removed, but has since been restored and is now accessible via Dia’s settings. The Browser Company, also known for its Arc browser, has raised $128 million from investors including Pace Capital and Next Play Ventures, alongside notable tech executives such as Jeff Weiner (LinkedIn), Ev Williams (Medium), and Dylan Field (Figma).
The company enters an increasingly competitive landscape for AI-enhanced browsers, facing rivals like Perplexity’s Comet, Opera’s Neon, and AI integrations from industry giants Google and Microsoft.
