Samsung has unveiled its 2025 OLED TV lineup, featuring the S95F, S90F, and S85F series, with prices starting at $1,300. The new OLED TVs are equipped with advanced OLED Glare-Free technology.
The key feature of the new OLED TVs is the OLED Glare-Free technology, which reduces screen glare and reflections in brightly lit rooms without sacrificing picture and color quality. According to Lydia Cho, Head of Product for Home Entertainment at Samsung, “No two homes are the same, and we recognize that for some shoppers – sunlight and ambient lighting are often a top consideration when choosing which TV to buy for their space.” The company aims to give consumers flexibility to enjoy content without compromising picture quality.
The S95F series is the flagship model, available in screen sizes ranging from 55 inches to 77 inches, with an 83-inch model coming soon. It is powered by the NQ4 AI Gen3 processor, which upscales graphics into 4K resolution. The series also features Motion Xcelerator 165Hz for smoother gameplay. Pricing for the S95F series starts at $2,300 for the 55-inch model, $3,300 for the 65-inch model, and $4,500 for the 77-inch model.
The S90F series also runs on the NQ4 AI Gen3 processor and includes AI Motion Enhancer Pro to improve the clarity of fast-moving objects. Screen sizes range from 42 inches to 83 inches, with prices starting at $1,300 for the 42-inch model. The pricing for the S90F series is as follows: $1,500 for the 48-inch model, $1,800 for the 55-inch model, $2,500 for the 65-inch model, $3,500 for the 77-inch model, and $5,400 for the 83-inch model.
The S85F series is powered by the NQ4 AI Gen2 processor and uses Color Booster Pro to enhance colors and details. Available screen sizes range from 55 inches to 83 inches, with prices starting at $1,500 for the 55-inch model. The pricing for the S85F series is: $2,000 for the 65-inch model, $3,000 for the 77-inch model, and $4,500 for the 83-inch model.
The 2025 OLED TVs utilize Samsung Vision AI, offering features like click to search for content recommendations and actor bios, and Live Translate for translating foreign languages in real-time on live broadcasts. Users can also control the TVs with a Samsung Galaxy Watch using Universal Gestures, allowing them to scroll the screen by rotating the watch or return to the previous menu by making a fist.
The pricing announcement for the 2025 OLED TV lineup follows the release of Samsung’s 2025 QLED TVs and soundbars. It also comes shortly after Sony revealed its 2025 Bravia OLED TV lineup in Tokyo, including the Bravia 8 Mark II QD-OLED, which is said to be 125% brighter than the A95L and will be available in 55- and 65-inch versions later this year.
