Social media is a part of everyday life for most people, and companies are using it in droves to connect with clients.
Businesses are using social media in innovative ways to connect with clients to avoid information overload. Businesses may utilize social media marketing to grow their customer base and connect with consumers across generations.
Social media is used by 58.4% of people worldwide for two hours and 27 minutes each day on average. Videos, customer service, and social listening are just a few of the new possibilities for using social media.
What are the 10 social media trends in 2023?
By distinguishing out in a sea of digital noise, staying on top of social media and marketing trends may help companies reach clients. The biggest social media trends for 2023 are listed below:
- TikTok will grow in popularity.
- Social commerce will keep growing.
- Video content will continue to rule.
- Augmented reality will become widely used.
- Influencer marketing is still expanding.
- Social media has a significant role in customer service.
- Social listening will be used by more businesses.
- Local targeting will increase.
- Social audio will become more popular.
- AI will support the development of content.
Let’s take a closer look at them.
TikTok will grow in popularity
TikTok announced having more than 1 billion active monthly users in September 2021, and it is still expanding.
TikTok is essential for businesses that wish to connect with younger consumers. It is a key channel for millennial and Generation Z customers.
TikTok is a good platform for companies to promote utilizing short-form videos since it is well-liked by younger audiences. TikTok also includes facilities for creating company profiles and adverts to grow its network.
Social commerce will keep growing
According to Cisco research, 82% of all consumer internet traffic will be made up of video content. But as more people watch short-form videos, like those on TikTok, Facebook’s Reels, YouTube’s Shorts, and Instagram’s Reels and Stories, long-form films are becoming less and less popular.
Additionally, businesses are using live broadcasting to interact with customers. These films could convey a tale, show a product in action, advertise an event, or provide other corporate messages. According to Hootsuite, social media videos should not be more than a minute.
Video content will continue to rule
Direct product purchases using social media will become commonplace. Social media sites are becoming retail platforms with stores and postings that can be purchased. According to Sprout Social, 98% of shoppers want to purchase social media.
Businesses should concentrate on making the fewest number of clicks feasible to achieve the optimal purchasing experience. This may be accomplished by concentrating on their best-selling products rather than opening a whole shop.
The social and e-commerce worlds are also changing due to metaverse shopping. One instance of this is the Roblox and Forever 21 shop, which allows users to purchase clothing that matches their avatars.
Augmented reality will become widely used
Social media will connect with other technologies, such as virtual reality (VR) and augmented reality (AR), providing greater opportunities for consumer participation.
While VR adoption is still in its infancy, AR is now being utilized on Instagram and Snapchat to improve shared graphics. For instance, Snapchat employs AR for all of its picture filters to transform humans into animals, make them seem like they’re wearing cosmetics, give them sunglasses, or give them other aesthetic changes.
However, there are more uses for AR than simply picture filters. Additionally, items may be previewed by customers. Customers may digitally put on eyewear or see how the furniture fits in a space.
Influencer marketing is still expanding
Although not new, influencer marketing isn’t going anywhere. Influencers are constantly pushing products on social media.
Influencer marketing may not be as costly as other types of marketing or advertising, but it still produces results. According to a poll by Influencer Marketing Hub, 90% of marketers said influencer marketing was successful.
Another social media site that provides influencer marketing is LinkedIn. LinkedIn provides Creator Accelerator, a program to assist creators in building their communities, even though the two are not often associated. This demonstrates the company’s desire to invest more in creators and influencers.
Companies may achieve more than simply lead generation by using influencers. Influencers may aid in fostering client loyalty and engagement.
Social media has a significant role in customer service
Social media as a medium for customer service emerged gradually as individuals became aware of their direct access to businesses. Companies reply to queries or concerns posted by customers.
According to Microsoft’s worldwide State of Customer Service survey, 54% of worldwide participants had more positive opinions of businesses that reacted to customer service complaints or requests on social media. Customers recognize the significance of leaving comments on postings.
Social listening will be used by more businesses
Social media may be used by businesses to get information and insights. Businesses may listen to the world of consumers by using social listening solutions. Here are some tools for social listening:
- Clarabridge
- HubSpot
- Lately
- Sprout Social
- Hootsuite
Social listening aims to keep an eye on any online chats and comprehend replies.
Companies may learn via social listening how advertising, brand perceptions, and other information affect consumer demands and desires.
Local targeting will increase
Businesses can draw in local customers by using location-based targeting. Using geotagging in social media material to reach a specific audience is a frequent strategy for locating locals.
Make sure to include a location in the post since social media users might look for content close to where they are. Instagram, for instance, has a location search feature. Additionally, businesses may “boost a post” on Facebook and choose audience target areas to assist reduce the audience’s reach.
Social audio will become more popular
Although audio is not new, social media’s use of it is. Only the human voice is used in audio to communicate with listeners, allowing them to listen while on the move.
The social audio app Clubhouse was well-liked in 2021, but its invite-only policy made it challenging for all companies to utilize. Other systems, however, now provide audio-only solutions. To support audio content, Facebook now provides tools like Soundbites, podcasts, and Rooms.
Live event streaming, voice messaging, music, live audio rooms, and meetings are all current social audio trends.
AI will support the development of content
The year 2023 will be significant for AI, and according to Forrester, the market for AI software will expand 50% more quickly than that for other software. Software that generates AI content, such as ChatGPT, CopyAI, and Jasper, may be used by businesses to create social media postings.
While AI may help with copywriting, it cannot take the place of customized and trustworthy material created by human writers. AI may assist in content creation by outlining or reformatting current information for use in different contexts, such as email marketing or social media.
More companies may utilize AI technologies to suggest ways to boost user interaction and tailor their posts and captions to appeal to their target markets.
The following articles will keep you abreast of the most recent developments in the application of AI to service delivery.
- LinkedIn AI lets you be a few clicks away from your dream job
- A new teacher in Duolingo: GPT-4 powered AI tutor
- What is multimodal AI: GPT-4, applications, and more
Conclusion
Social media continues to play a crucial role in the everyday lives of people, and businesses are leveraging their power to connect with clients in innovative ways. The ever-growing popularity of platforms like TikTok, along with the rise of social commerce and video content dominance, highlights the dynamic nature of social media trends.
The integration of augmented reality provides new opportunities for consumer engagement, while influencer marketing remains a valuable strategy for businesses. Moreover, social media’s significance in customer service and the increasing use of social listening tools further demonstrate its impact on consumer interactions.
Local targeting, the emergence of social audios, and the growing reliance on AI technology for content development are additional trends shaping the social media landscape in 2023.
As businesses strive to stand out in the digital noise, staying abreast of these trends will enable them to effectively connect with their target audiences and drive success in an ever-evolving social media landscape.
