Several sectors, notably fashion and clothes, have been touched by the metaverse. Today we are going to examine the top 10 metaverse fashion brand initiatives that have a significant effect on the sector. Some fashion companies have recently invested in online exhibits and ads.
Top 10 metaverse fashion brand projects
This article will examine a few of the metaverse fashion brand projects in order to provide you all the information you need about this intriguing invention and its effects on the fashion business as demonstrated by certain companies. Here are a few fashion houses whose efforts have had an impact on the metaverse. Now, let’s take a look at our selection of the top 10 metaverse fashion brand projects.
Nike
Nike, famous for its iconic tick emblem and tagline, “Just Do It,” must be mentioned. It is one of the largest organizations with expertise in the design, production, development, marketing, and international selling of various apparel and fashion accessories. Nike is a US company with its headquarters in Oregon that sells footwear, clothes, accessories, and various equipment.
Nike has a product for sneakerheads that are interested in the metaverse. Several gorgeous products that are currently for sale but cannot be worn in real life were just unveiled. Why? They are a portion of the digital tokens that were made available when the metaverse fashion brand acquired the shoe company RTKFT.
When RTKFT, a 2020 startup, teamed up with crypto artist Fewocious in 2021 to sell 600 pairs of shoes as NFTs, they raised 3.1 million dollars in less than seven minutes. This was an outstanding performance for a 2021 startup. Since joining Nike, the company has experienced tremendous growth and popularity, as was to be expected.
The majority of these digital sneakers are replicas of well-known Nike items like the Air Jordan 1 and the Nike Air Force 1. Keeping in mind that Nike has chosen to undertake a digital transformation, these acquisitions help to speed up the process. It plans to keep investing in RTKFT in order to develop more distinctive products and expand market penetration. Nike now joins the roster of other companies investigating the metaverse. Did you know that Nike entered the metaverse with Roblox: Nikeland?
Gucci
Gucci is a well-known fashion brand that specializes in designer apparel and accessories. It was established in 1921 by Guccio Cucci, with its original location in Tuscany. Its present location of operations is Florence. This company, often known as House of Gucci, offers various product lines that celebrities and the super-wealthy wear.
The Gucci Vault Discord, which was just founded, is anticipated to encourage candid discussions on the metaverse’s future. The brand’s official server, which will hold its creative area and enable the peaceful coexistence of the past, present, and future, is anticipated to be this one. The vault will also provide Gucgi creatives the chance to explore brand-new digital places and assist in curating some of the House’s best designers and historical goods.
Gucci has joined Superplastic, a company renowned for its unique vinyl souvenirs and toys. Together, they unveiled SuperGucci, which included stunning and distinctive CryptoJanky NFTs and ceramic works of art. These NFTs extensively include the distinctive patterns, emblems, and logos of the company. Early in February is when we anticipate the first batch to arrive.
Gucci and Roblox, one of the most well-known gaming platforms, collaborated in 2021 to display Gucci purses, caps, and sunglasses as avatars. It was known as the Gucci Garden area, and it lasted for two weeks. Collectors and gamers were able to purchase unique Gucci items as well as memorabilia. This demonstrated to the world the size of the metaverse and its impact on many businesses. Gucci Town is also launched on Roblox, you can get free items by checking out our article.
Even though Gucci has had a successful start, it will continue to profit from the metaverse since there is an increasing demand for luxury items, particularly apparel. The use of cryptocurrencies, a growingly popular method of payment and exchange, is likewise heavily reliant on this virtual environment. The volume of sales for luxury brands increases with user density.
Balenciaga
You must be familiar with Balenciaga or have read about it. If not, you might have seen Kanye West wearing his enormous crocodiles around in the fall of 2021. They come from Balenciaga, after all. This renowned French fashion firm has established a name for itself over the years, drawing celebrities and fashion enthusiasts from all over the world, much like the previously mentioned labels. Cristobal Balenciaga founded this company in 1917, and it has since enjoyed success, even earning praise from competitors like Christian Dior, who dubbed it “the master of us all.”
Therefore, it wasn’t a surprise when Balenciaga made the decision to explore the metaverse, a virtual realm that continues to amaze everyone. It was the first fashion company to collaborate with Fortnite, a well-known online game that has gained popularity thanks to its virtual reality concerts.
Given the innovative thinking that this company seems to possess as a result of its creative director, Balenciaga proposed to sell four exclusive pieces from its extensive collection as the skins and accessories for avatars. It produced a digital character called Doggo who was all decked out in Balenciaga garb.
Banshee is wearing a fitted, striped suit; Ramirez is wearing a distinctive top and frayed trousers; and Knight is wearing armored boots, shirts, and hoodies. Users can also upload avatar images, which are frequently displayed on billboards in the town square of the game. As an alternative, they can go to any Balenciaga location to get a unique dance for the game. The Fortnite x Fortnite Collection is available at any moment at the Balenciaga store for interested Balenciaga aficionados.
Tommy Hilfiger
Thomas Jacob Hilfiger, an American fashion designer, launched the upscale brand Tommy Hilfiger. It sells designer clothing and also produces footwear, accessories, perfumes, clothing, and furniture for the house.
Currently, it operates more than 2000 physical stores in more than 100 countries throughout the world. Tommy Hilfiger has succeeded in making a reputation for itself and, like the majority of businesses of its level, continues to be receptive to new innovations and technologies.
By collaborating with Nintendo’s 2020 social simulation game Animal Crossing New Horizons, Tommy Hilfiger entered the scene as a metaverse fashion brand. Later, the company collaborated with the well-known gaming platform Roblox to launch its virtual apparel line for user avatars, following the lead of illustrious companies like Louis Vuitton and Balenciaga.
These are offered in both 3D and 2D, demonstrating the company’s dedication to providing customers with immersive digital experiences. Users can easily obtain 30 virtual fashion pieces from the assortment.
Louis Vuitton
When listing the top luxury brands in the world, Louis Vuitton is essentially a must-mention. This fashion business and brand, officially known as Louis Vuitton Malletier, was established far earlier than Gucci and has defied all expectations to retain an outstanding performance and position. It continuously reimagines itself while providing its clientele with wonderful items and according to their requirements. Even without glancing at the emblem, a Louis Vuitton purse can be recognized by any fashion enthusiast.
Like Gucci, Louis Vuitton has embraced the metaverse and is quite interested in it. The most famous occasion that affected our subject was the 200th anniversary of the founding of this company, when Louis the Game, a mobile game, was released. I’m sure you’re wondering how the metaverse fits in.
Louis, the Game isn’t your usual mobile game, I’m sorry to say. It features 30 NFTs and chronicles Vivienne’s life as the creator of Louis Vuitton. Please take note that these tokens are used as part of the game’s collection and are not available for purchase by the general public. One of the greatest and most renowned artists in the NFT community, Beeple, helped to found it. Its art collage, which has an estimated value of $69.3 million, demonstrates the size of the metaverse investment made by the fashion industry.
Louis the Game is readily available for download through Google Play or the Apple Store. The tokens are easy to get, save in a digital wallet, and use at the end of the year. The majority of people truly think that Louis Vuitton, also known as LV, is one of the few companies poised to redefine the metaverse by doing so. Only time will tell how this will play out.
Dior
Christian Dior is a metaverse fashion brand that should be familiar to everyone who enjoys fine fragrances and designer clothing. It is known for producing some of the most pricey apparel and accessories. This fashion brand, officially known as Christian Dior SE, is a subsidiary of LVMH, the most well-known luxury conglomerate in Europe. It holds extraordinary voting rights and more than 40% of the shares.
As was to be expected, Christina Dior entered the internet fashion sector after LMVH members like Louis Vuitton. By collaborating with Ready Player Me, a platform for metaverse avatars, it aimed to provide its customers with an interactive brand experience by enabling the creation of digital avatars and the purchase of an exclusive Dior scent.
Dior has demonstrated their dedication to the metaverse by utilizing a number of digital trends. With an AI cosmetics function that matches makeup based on user traits and offers training, it once cooperated with Meitu, a well-known Photoshop tool for photos and selfies. Given Dior’s acceptance of innovation, we can anticipate more shortly.
Burberry
Founded in 1970, Burberry is a renowned British fashion brand. Due to its recognizable check pattern, which gives it a strong sense of identity, it is particularly recognizable. Burberry’s popularity may be due to the fact that the majority of people who wear its clothing are seen as fashionable and elegant. This upscale company joins others like Louis Vuitton, Nike, and Gucci in investigating the metaverse, or the future of the internet as most major tech entrepreneurs refer to it.
How did this company become a known name in the metaverse fashion brand scene? Well, as you may have noticed from the majority of the opulent residences we have evaluated, these businesses typically enter the metaverse through online games. The first non-fungible token created by Burberry and Mythical Games is called Blankos Block Party. As a result, it produced a virtual universe known as Blanks, or vinyl toys, for any game collector who enjoys the metaverse.
The NFTs were introduced in a multiplayer game that lets players purchase and exchange token toys. Additionally, it offers a variety of levels and modes that invite gamers to take on various tasks and quests. This high-end company also released an uncommon NFT known as Shar B, which has the TB summer logo and looks like a shark. The Game was included in the ranking of the top MMO games to play in 2021.
Burberry, which has grown through time to enjoy a sizable market share, appears to be just beginning their journey. There will undoubtedly be more in the upcoming years.
Givenchy
For hip-hop lovers in particular, you must have heard of rappers praising Givenchy. This top premium design brand is renowned for its gorgeous clothing and fragrances. Famous fashion designer Hubert de Givenchy established it as an LMVH subsidiary in 1952. Keep in mind that the latter is the parent business of renowned fashion names like Dior and Louis Vuitton.
Givenchy hasn’t fallen behind in the race for fashion companies and brands to represent themselves in the metaverse, either. Recently, the fashion brand launched a collection of 15 non-fungible tokens that were auctioned off on Polygon in collaboration with renowned graphic artist Chito. The corporation made its first profit in this virtual environment during this seven-day mock auction. It was a traditional way to enter the online world.
The deal was notable because the Aura Blockchain Consortium, a group of upscale businesses that included LVMH, was contacted to create smart contracts. The majority of these firms’ procedures are powered by blockchain technology. The proceeds of the sale were supposed to go to The Ocean Cleanup, a charity organization partnered with Givenchy that uses technology to reduce plastic pollution.
Givenchy thus joins the select group of high-end companies that have successfully introduced their non-fungible tokens. We anticipate that other companies with equivalent standing will imitate this move and join the metaverse by developing their own non-fungible currencies or funding blockchain-based gaming projects. Givenchy has demonstrated that fashion houses may gain from the metaverse, similar to Balenciaga and Louis Vuitton.
JW Anderson
The metaverse fashion brands has piqued the curiosity of British fashion businesses. Burberry and JW Anderson are two of the few high-end British firms that have experimented with and benefited from this virtual environment. Jonathan Anderson established this relatively new fashion company in 2008, and it has proven to be versatile. Prior to being all-inclusive in 2010, it was first a menswear company.
JW made clear in its December 2021 announcement that its first NFT would be a Colourblock Patchwork Cardigan, an excellent item from its line that Harry Styles had made popular. The cardigan was supposed to be a unique NFT that would be auctioned off on the relatively new platform Xydrobre. For context, it was brought up when Styles appeared on NBC’s Today Show in February 2020. The fact that the real cardigan ended up at the British Art Museum thanks to the efforts of many fashion lovers should not have come as a surprise.
The development team was given strict instructions from the fashion house to be meticulous when creating the NFT, which took more than 300 hours. Before adding the six knit designs on the original cardigan, which is presently on display at the art museum, every piece was created in 3D. You can see how expensive this item was by looking at its initial reserve price, which ranged from $10,000 to $13,300. The auction’s revenues went to JW Anderson’s LGBTQ+ organization, giving him a new name.
Dolce and Gabbana
Dolce and Gabbana is a well-known high-end Italian fashion house with a variety of products. Its emblem is the letters D & G. Designers Domenico Dolce and Stefano Gabbana started it in 1985. The business has successfully provided a number of celebrities and fashion devotees in various regions of the world with excellent fashion items in less than four decades.
Different fashion houses have not left Dolce and Gabbana behind in their pursuit of reaping the rewards of the metaverse. With their FW2021 collection, Collezione Genesis, which was unveiled at their runway show in Venice on August 28, 2021, the fashion company launched their greatest crypto bet. The collection was created for Polygon, a platform that unites some of the top sovereign and Ethereum blockchains. A Conde Nast subsidiary with a strong interest in the NFT and Web 3 space, UNXD, teamed with Dolce & Gabbana.
Given that the City of Venice, a significant site for the fashion business, is where the collection is said to have originated, it is distinctive. Note that this was not the platform’s first foray into the metaverse; in fact, it had already collaborated with P.J. Tucker to release a line of NFT sneakers in June of the same year. On the Matic or Polygon platform, it offered the NFTs in the collection for sale using Ethereum.
Conclusion
The metaverse, a platform that has aided luxury fashion businesses in growing their sales and appeal, is welcoming them. Through this virtual world, overstocking due to excess goods is avoided. Additionally, it provides generous margins and enables firms to revive vintage—or old—designs and profit from them. Given the recent trend and the success of this endeavor, more participants in the fashion sector might consider investing in the metaverse.
In summary, we’ve listed 10 metaverse fashion brands that have a significance in the sector considering the transformation toward the digital era:
- Nike
- Gucci
- Balenciaga
- Tommy Hilfiger
- Louis Vuitton
- Dior
- Burberry
- Givenchy
- JW Anderson
- Dolce and Gabbana
