The latest Mobile App Trends 2022 report shared by Adjust gives interesting insights into consumer habits. The year 2021 will be remembered as a watershed year for the mobile app industry. In light of numerous lockdowns and wholesale privacy adjustments that have impacted consumer habits and user behavior patterns, consumer behavior patterns and user habit trends have changed significantly. But how has this situation affected the app marketing ecosystem?
Fintech, e-commerce and gaming apps are the winners of the pandemic
The Mobile App Trends 2022 report analyzes the trends in the mobile marketing industry over the last year, providing professional insight on worldwide and regional developments. The report sheds light on major trends and performance standards in fintech, e-commerce, and gaming verticals, providing marketers with useful information to boost app growth in 2022.
Mobile App Trends 2022: Key points
The Mobile App Trends 2022 report also examines metrics such as install rates, sessions, ATT opt-in rates, retention, re-attribution, and more to help you understand your audience and the app economy’s present state. Adjust’s study shows that highly engaged users are flooding in. Along with significant improvements, the analysis also emphasizes the need for paying attention to retention and LTV as much as UA.
Key findings from the Adjust report include:
- Global gaming installs in 2021 increased by 32% YoY, maintaining pandemic-fueled growth from 2020, with H2 outperforming H1 by a further 12%.
- Stock trading and crypto apps made up 7% and 2% of all fintech app installs, respectively, but accounted for 17% and 6% of sessions.
- Hyper casual games make up the highest share of gaming installs (27%), while action games account for the largest proportion of sessions (30%).
- Marketplace apps saw significantly better retention rates than the rest of the e-commerce vertical, with Day 1 at 27% and Day 30 at 10%, versus 19% and 7% in 2020.
- Fintech app installs and sessions are increasing globally by 34% and 53% YoY, respectively.
By the way, do not miss Instagram’s new guide highlighting marketing opportunities for small businesses.