The first major Apple event of the year doesn’t attract as many people as its September iPhone launches, but it’s a chance for the company to emphasize everything else it has to offer. In the summer, Apple is expected to have a major event to reveal free software upgrades that will be available in the fall, alongside the anticipated next iPhone.
What will be announced at the Apple event?
The date of the new Apple event was announced, inviting members of the press to attend on March 8. Apple is expected to release a new, lower-cost iPhone SE with a larger display, improved iPads with more powerful processors, and perhaps even upgraded iMacs.
Apple will host an all-virtual presentation of the products in which it will air a live stream on its website. The company stated that it would be filming from Apple Park, its headquarters in California. Since the spread of the epidemic two years ago, Apple has hosted web-only gatherings. As the omicron variant fades, Apple is determining when staff will return to the office.
In an email, Apple sent invitations with a colorful Apple logo that appears to be moving across a black backdrop. Its tagline is “Peek performance.” Apple has not yet revealed which products it will announce at the event, but it did include an augmented reality effect in its marketing page for the occasion, suggesting that could be a part of the Apple event.
— Greg Joswiak (@gregjoz) March 2, 2022
This is another significant step for Apple as it seeks to maintain a product release schedule that has typically included events in the spring, summer, and fall. IIn June 2020, as the epidemic gained momentum, Apple switched its Worldwide Developers Conference to a virtual gathering, with slickly edited videos instead of live presentations. So far, the plan appears to be working. Apple has continued to break records and make a profit in unprecedented quantities.
Demand for new chips it created to serve as the micro-processing brain for its iPads and Mac computers has consistently outpaced supply, with over $12 billion in predicted pent-up demand during the previous year, according to Apple. “Customer satisfaction is off the charts,” Tim Cook, Apple’s CEO, revealed during a January conference call with financial analysts. He added that the technology is attracting new consumers and upgraders.
At the Apple event, the company is expected to talk about iOS 15.4, a free upgrade for its most recent iPhones and iPads. Apple has already stated that it will include new Face ID unlock capabilities to work with medical masks, as well as anti-stalking warnings for its AirTag smart trackers.