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Home Tech Social Media

Instagram Reels replies: Another innovation for short-form videos

According to Meta CEO Mark Zuckerberg, Reels is now “the primary driver of engagement growth” on the platform, with millions of users now interacting with Reels clips every day

by Eray Eliaçık
13 December 2021
in Social Media, Tech
Reading Time: 2 mins read
Instagram Reels replies: Another innovation for short-form videos
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Instagram Reels replies are introduced. This is great news for Instagram users who have been hoping to reply to comments with Reels. Reels allow users to provide their own unique visual response to a photo or video.

We love the communities that creators have built on Instagram. ?❤️

That’s why we’re excited to launch Reels Visual Replies, a new feature to interact with your audience. You can now reply to comments with Reels and the comment will pop up as a sticker. pic.twitter.com/dA3qj1lAwE

— Instagram (@instagram) December 10, 2021

As you can see in this example, now, when you reply to a comment on a post, you’ll also have the option to tap on the blue Reels button to create a video reply, which will then appear as a sticker that you can send to the commentator.

Here’s another look at the process in action (via @TheBKH):

On Instagram You can now reply to comments with a Reels pic.twitter.com/HJNnvxw2Gt

— The BKH ?? (@thebkh) December 10, 2021

SEE ALSO
YouTube testing new features: Places Mentioned, Collections, and more

Instagram Reels replies and Tiktok

It’s yet another way to boost engagement on Instagram, while also leaning into the short-form video trend. It’s almost identical to the same feature that TikTok added in June last year.

@tiktok

Want to reply to a comment with a video? Now you can! Available now for all users!

♬ original sound – TikTok

Instagram has added some new color options to the sticker pack, but essentially it’s the same thing. Given Instagram’s more recent history, that’s pretty much par for the course – though you will be able to reply to comments on regular posts and videos with Reels too, which expands the function a little.

On one hand, it feels a little cheap, a little stale maybe to see it simply re-create what TikTok already does.

Tags: FacebookfeaturefeaturedHowInstagrammetanewreplyTikTokupdatewhatzuckerberg

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