Twitter announced the winners of the 2021 #BestOfTweets Awards. These are the brands that were most talked about on Twitter this year.
Best Of Tweets 2021
Mcdonald’s took home the award for ‘Best Brand Presence.”
ba da ba ba ba really didn’t have to go that hard
— ab_ _efghijkl_nopqrstuvwxyz (@McDonalds) April 30, 2021
Twitter’s comment: “In no small feat, McDonald’s pushed the boundaries and evolved its persona to speak to the most diverse and largest generation in American history yet. From celebrity meal campaigns with Saweetie and BTS to launching its loyalty program, McDonald’s continues to be at the forefront of conversation.”
In today’s digital world, diving into trending memes and internet lingo can be a dangerous path. It can come off as trying too hard, and brands can get their message lost in all the nonsense. McDonald’s 2021 strategy has been very successful so far, at least from the perspective of Twitter.
One of the key aspects here is to have a good team of people managing your Twitter account, and a real understanding of the specificities of Twitter. In order to succeed on Twitter, you have to be good at tweeting. You need to be able to get noticed and stand out among the noise. Not every company is good at this.
A social media manager must have extensive knowledge of social media. They must be able to understand what people are saying, as well as be able to respond in real-time based on trending topics.
Disney+ is the most tweeted-about brand for 2021. The company has had a big year with exclusive content and promotions.
We couldn’t sleep last night for obvious reasons. TODAY = #DISNEYPLUSDAY ?????
— Disney+ (@disneyplus) November 12, 2021
The pandemic has kept all of us home for a significant time and Disney+ was able to turn the crisis into an opportunity.
The most popular single brand tweet of 2021 award goes to Nick Jr.
— Nick Jr. (@nickjr) September 7, 2021
The tweet was a hit, reminding people of the power of television, and the role that it has played in our development.
If you want to check all of the awards, you can go to this link: #BestOfTweets