YouTube Top Ten 2021: YouTube’s most popular videos and creators

An interesting review of current video trends, and with YouTube being the leading online video provider, it’s really a snapshot of overall web content shifts and interests, capturing the key elements that are driving audience interest right now

The YouTube Top Ten 2021 are revealed. It’s an annual list highlighting the best videos from YouTube. Although it won’t be doing a ‘Rewind’ clip this year, after a negative response to its more recent creator compilations, YouTube has today shared an overview of the top videos and creative stars of 2021, highlighting some of the key trends of the year, which could help you develop a better platform strategy.

YouTube Top Ten 2021: Videos, creators, shorts, and more

YouTube’s Top 10 lists are available for 17 regions around the world, providing local performance insights and further refining the display, which could help to point you in the right direction to glean insight into what’s working among your target audience.

 YouTube Top Ten 2021: YouTube's most popular videos and creators
YouTube Top Ten 2021: YouTube’s most popular videos and creators

As you can see here, “Mr. Beast” unsurprisingly comes out on top with his ‘buried alive’ video experiment seeing more than 147 million views since March.

Mr. Beast also comes out on top of YouTube’s ‘creators‘ list, and Tiktok star KallmeKris also makes an appearance, again highlighting the rise of TikTok on broader trends.

 YouTube Top Ten 2021: YouTube's most popular videos and creators
YouTube Top Ten 2021: YouTube’s most popular videos and creators

YouTube highlights the most popular music clips, as well as rising creators who’ve been making waves throughout the year, while it’s also placing specific focus on Shorts, its TikTok clone, which it’s now looking to develop as a key element in the app.

 YouTube Top Ten 2021: YouTube's most popular videos and creators
YouTube Top Ten 2021: YouTube’s most popular videos and creators

You can check out YouTube’s full Top Ten 2021 listings here.

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