Meta’s new crypto policy revealed. Meta, with the recent update to its cryptocurrency policies, is paving the way for more crypto advertisers to come on board, helping to drive Web 3.0 forward.
Meta’s new crypto policy: Pros and cons
As per Meta:
“Starting today, we’re updating our eligibility criteria for running ads about cryptocurrency on our platform by expanding the number of regulatory licenses we accept from three to 27. We are also making the list of eligible licenses publicly available on our policy page.”
“Previously, advertisers could submit an application and include information such as any licenses they obtained, whether they are traded on a public stock exchange, and other relevant public background on their business. However, over the years the cryptocurrency landscape has matured and stabilized and experienced an increase in government regulation, which has helped to set clearer responsibilities and expectations for the industry. Going forward, we will be moving away from using a variety of signals to confirm eligibility and instead requiring one of these 27 licenses.”
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Broader promotional capacity through Meta’s apps will certainly help to boost exposure in this respect. But, relative risks are reduced by expanded regulatory oversight outside the company.
You can read more about Meta’s expanded crypto ad regulations here.