Spotify has started testing a new paid plan that will cost much less than the normal one. Ads will remain, but it will allow unlimited song switching.
Spotify tries to get more paid customers with Plus plan
Streaming platforms have mostly opted for payment models that are sometimes accompanied by free models with ads. This is the case with Spotify, which has built its success on this duality and recently released its Android design.
However, it is gradually reaching its conversion limit. The number of free users who switch to paying is not unlimited, and the company is finding it increasingly difficult to move users from one group to another.
Pay not to remove ads, but to have advanced features.
The idea behind this new fee is to be able to monetize users through a monthly payment but also through ads.
In return, profiles that opt for this option will be able to use features of the normally paid versions of Spotify, such as being able to switch songs unlimitedly.
In addition, we can choose the song we want to listen to specifically, and we will not be limited to a playlist with content that plays randomly.
For the moment it is a test
This new plan has been shown to some free users of the platform It has subsequently been confirmed by Spotify through a statement.
It is not yet certain that this plan will expand to everyone and, even if it did, it would remain with the same features and prices. Something similar to what we saw with YouTube Premium Lite.
