Youtube Shorts is now available for all. The platform begins to activate its short videos to the TikTok’ for all users. There is little doubt that TikTok is now the social video network that sets the pace for the rest of its competition. Long gone are its origins as Musical.ly, today TikTok is a superpower and its video format, filters and its use of commercial music for its compositions set a trend among its followers.
Youtube was one of those who announced that it was jumping on the bandwagon of these short videos in the TikTok style. It did so last September 2020 with the launch of Youtube Shorts, a new video format for its platform of up to 15 seconds in length and vertical format. All that was left was for Youtube to release its Shorts for everyone, and it has just done so.
Youtube Shorts starts its international expansion
Youtube announced the arrival of Shorts in September, making it clear that the new short video platform was still in the testing phase. Since then, the company has been releasing Shorts in certain regions and to select groups of users, such as its recent arrival to the U.S. YouTuber community.
Finally, Youtube has decided to press the button that will make its Shorts available to all its users, regardless of where in the world they live. Since its launch, Shorts has undergone several changes such as an increase in length, which now allows the creation of videos up to 60 seconds, again imitating the rules of the tiktoker community.
The new Shorts will be displayed in a separate section on the main page of the Youtube apps, in the bottom bar of the apps of both operating systems, but they will also have a presence in the form of a carousel as other apps have done previously. To create them we will also have filters that allow us to adjust the colors of each video and we will be able to add simultaneous transcripts, showing on screen the transcript of the audio that is being recorded.
As usually happens in these cases, the international release of Youtube Shorts will occur sequentially and by region. Shorts is already available in India and the United States, so it is only a matter of time before it is available in all regions. In some countries, at least for the moment, they do not appear activated. We will remain attentive to its arrival.