The PS5 has already sold more than 4.5 million units, and Sony is aiming to ship at least 3 million more units by March 31, 2021.
Sony just announced its latest quarterly earnings report (third quarter of fiscal year 2020), and as of December 31, the company shipped 4.5 million PS5 units. For reference, this figure is on par with the PS4 shipments in the 2013 launch quarter.
According to Sony, the company’s goal is to meet the demand for next-generation consoles, so in order to at least catch up with PS4 shipments by the time the release date coincides, Sony hopes to ship at least another 3 million PS5 units in the current fiscal quarter (which runs through March 31, 2021). in order to achieve this goal, production of the console will need to increase.
Interestingly, Sony says it has been selling the PS5 console at a loss, as the console currently retails for less than its manufacturing cost. In retrospect, the PS4 was also initially sold at a loss, and as industry analyst Daniel Ahmad pointed out, it took Sony several months to turn a profit.
The PS5 was launched globally in November last year and quickly sold out worldwide, and consumers have been hard-pressed to actually buy Sony’s next-generation console due to high demand and supply constraints.