Oscar nominee movie Klaus didn’t succeed at the theatres, but there is a reason behind that. Looking at the title, one might think Klaus is a small movie by looking at its performance at the theatres, but it will compete in the biggest showcase of cinema, the 92nd Oscars as one of the nominees for the Best Animated Feature Film.
Only 318 spectators paid to see Sergio Pablos’s movie on the big screen, which summed up to 1,873 euros (a little over $2,000), according to data from Spain’s Ministry of Culture.
This is a direct consequence of Netflix’s policy though. Klaus was produced by the Atresmedia with the partnership of the platform, was on streaming just eight days after its commercial launch (November 8th on cinemas and 15th on Netflix).
But Netflix is also responsible – in addition to the undeniable quality of the film – that its achievement of nomination for the Best Animated Feature Film. Sergio Pablos’s film has also benefited from a campaign that results in promoting Netflix in Hollywood, with this chance Netflix is competing with its title with the major animation studios.
The Spanish movie will be at the gala on February 9th seeking a surprise in front of Pixar’s “Toy Story 4”, DreamWorks’ “How to Train Your Dragon: The Hidden World”, the Golden Globe winner “Missing Link” and another Netflix production from France, “Where is my body?”.
Although Netflix never shares data about the numbers of views for the content it streams, it is evident from the international promotion that “Klaus” had good viewership in the markets in which the platform streamed it at.
After getting an Academy Awards nomination, the director told that the nomination was “a great honor” and that he felt “overwhelmed”.
This is Netflix’s first family animated film, a co-production between Spa Studios and Atresmedia that tells the story of the origins of Santa Claus. The voice cast of the original version consists of actors Jason Schwartzman, Rashida Jones, JK Simmons and Joan Cusack.