With its new Sponsored AR Filters, Snapchat will make it easier for brands to reach their target audience.
With this innovation, brands using the instant photo-sharing platform can sponsor AR filters on the app and add their logos and images to users’ posts.
What do Sponsored AR Filters do?
These “filters” are less complex and easier to implement than full AR experiences. Brands can upload their existing images or choose from various templates in the Lens Web Builder.
Filters are displayed after content is captured. While this makes them less interactive than Lenses, it can help brands increase their visibility in the app and engage more with Snap users.
The statement made by Snapchat is as follows:
“Without the need for external production costs, advertisers can effortlessly create Sponsored AR Filters in under 10 minutes using Lens Web Builder, a free DIY tool for creating Filters and Lenses. This allows budget-conscious brands to participate without traditional production and storyboarding costs.”
What are the benefits of Sponsored AR Filters?
- Increases brand awareness: Users interact with the brand using sponsored filters, which increases brand awareness and recall
- Increases engagement with the target audience: Fun and engaging filters allow users to interact more with the brand
- Ideal for promoting a product or service: Brands can use filters to promote new products or services and engage users
Where to use it?
- A clothing brand could create an eyewear filter that users can try on virtually
- A restaurant could offer a custom location-based filter that users can add to their photos
- A movie studio could create a face filter to promote an upcoming movie
What is Snapchat?
Snapchat is a social media platform that offers instant messaging using photos, videos, and augmented reality (AR) filters and lenses? It was developed in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown. The platform allows users to share and interact with each other instantly.
How to use Snapchat?
Snapchat’s camera allows you to take photos and videos, add text, emojis, and drawings, and make your images more fun by using AR filters and lenses. You can also use the chat feature to exchange messages on Snapchat, sending text messages, photos, and videos in chats. With Snapchat’s stories feature, you can add photos and videos you want to share with your followers for 24 hours.
Snapchat is a very popular platform, especially among young people. The platform is easy and fun to use. You can post instantly on Snapchat, chat with friends, and use fun AR filters and lenses.
Sponsored filters are a new and effective advertising option businesses of all sizes can use on Snapchat to reach their target audience. With an easy setup and various templates, brands can gain more visibility on the app and engage with users more effectively.
Featured image credit: Snapchat
