Popular social media platform X has announced a new partnership with BetMGM, the online gambling subsidiary of MGM Resorts.
X will show sports gambling odds in-stream, allowing users to access and view betting odds for various sports activities easily. Here are all the details…
X will share betting odds in the stream
The integration will not allow for in-stream betting but will provide links to guide users to place bets through BetMGM’s service.
The move represents a significant development for X, which has historically been cautious in its approach to gambling promotions. X’s current rules prohibit the promotion of gambling content outside of certain countries where restrictions allow it. But with the rise of sports gambling in the United States and other countries, X wants to capitalize on the growing interest in this market.
The partnership with BetMGM is seen as a way for X to generate revenue, as advertising revenue is reportedly still 50% lower than pre-Elon levels. The platform is exploring alternative sources of revenue and promoting gambling odds, which could be a lucrative option. However, the move could also be seen as a step in a worrying direction for the app, as it could potentially lead to monetization of more dubious elements.
Twitter, for example, once considered monetizing adult content on the app and capitalizing on the presence of porn through tweets. While the move was controversial, it highlights social media platforms’ willingness to explore alternative revenue streams. X’s partnership with BetMGM could be seen as a similar move, as the platform looks to capitalize on the growing popularity of sports gambling.
The integration of BetMGM’s odds into X’s platform will be interesting to watch, especially given the varying laws regarding online betting promotions in different regions. As regulators in the US and other countries are already trying to implement new rules to restrict sports betting promotions, X will need to scrutinize these laws carefully.
Overall, X’s partnership with BetMGM represents a significant development for the platform as it looks to capitalize on the growing interest in sports gambling. However, the move could also be seen as a step in a worrying direction, as it could potentially lead to monetization from more dubious elements. Only time will tell how this partnership will pan out and what it means for the future of X and its users.
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