Google announces a major policy update for advertising cryptocurrency trusts, introducing certification requirements for ads targeting the U.S., effective January 29, 2024. This change aims to enhance the credibility and legal compliance of financial advertising on its platform.
Google’s stricter ad policies for cryptocurrency trusts
In a significant policy shift, Google will require advertisers to obtain certification for promoting Cryptocurrency Coin Trusts in the United States, starting January 29, 2024. This change is a part of Google’s ongoing efforts to ensure responsible and legally compliant advertising on its platform. The tech giant emphasizes the importance of aligning with both the new guidelines and local laws to secure this certification.
Navigating the new advertising landscape
With this policy update, Google aims to strike a balance between innovation and consumer protection in the rapidly evolving digital finance sector. Advertisers will need to demonstrate adherence to heightened advertising standards, reflecting Google’s commitment to credible and responsible financial advertising. The policy, detailed on Google’s official Help Center, underlines the importance of compliance with local laws in every targeted area, underscoring Google’s global reach and influence in digital advertising.
Certification and compliance
To promote complex financial products like cryptocurrency exchanges and wallets, advertisers must have Google certification. This is mandatory for all ad formats, and advertisers must fulfill local licensing criteria. This global policy applies to all accounts advertising these products, ensuring that ads, products, and landing pages comply with the legal requirements of the target country or region.
Consequences of non-compliance
Google plans to issue warnings at least seven days before taking any drastic action against an account in violation of these new rules. This provides a grace period for advertisers to adjust their strategies according to the updated policy. Violations of the updated policy will result in warnings followed by potential account suspension.
