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Is there another annoying YouTube advertisement popping on your screen and interrupting the video? Have you entered the site with another ad appearing on your screen? Congrats! Now you understand how digital marketing works. The more the ad emerges on the user’s gleaming screen, the higher the chances of a company selling its products. Love it or hate it, digital marketing is truly a niche with fantastic job opportunities.
If you’re a tech-savvy person with a love for business, it is time to enter digital marketing. How to do it? Check the tips from our experts in the article below.
Why Has Digital Marketing Gone Viral?
Up to 90% of American residents go digital each day. Whether it’s Instagram or Twitter or a sports session on YouTube, a modern customer is easier to catch online. As a result, marketing through screens and displays is far more effective than putting your business ad on good old billboards. Of course, you can hire a professional writer and get top slogans for your marketing campaign. However, you won’t reach the target audience without going digital.
With all that in mind, no wonder modern companies search for professional digital marketers to bring brand awareness to a new level.
Educate yourself!
Yeap, this tip was obvious: to enter any industry, you need skills and education. The great news is that you can win your first digital marketing job without obtaining a college degree. Use your computer skills to find marketing courses online on Coursera, Skillshare, or Udemy. Most of them are free, while the material is easy to grasp. By getting an alternative education,
you can save money and time. While most courses take up to a year, bachelor’s programs include four years.
Which courses and programs to focus on?
- Creative writing
- Business and marketing
- Graphic design
- Online advertising
- Information technology
- SEO marketing, etc.
Skills matter
Your career won’t make a good turn if you lack skills. When composing a resume, choose a Functional format to prioritize your skills. This is a great hack if you’re a beginner or an industry changer without experience. Which skills does a digital marketer need?
- Problem-solving: As a digital marketer, you’ll have to solve the advertising issues of your clients;
- Analytical skills: Choosing the most effective solution that sells the best and promotes the company’s values is a must;
- Creativity: Having graphic design skills or, generally, an ‘artistic’ hunch is a must to understand which graphic solutions would work and which wouldn’t;
- Web development skills: These are good-to-have skills. Since you’re building a campaign that’s going to be placed online, knowing the structure of a site is vital;
- Communication skills: Communicating your ideas to clients and the company’s target audience will be one of your core responsibilities.
Go online
After you’ve built a bot-beating resume, it’s time to grow your online presence. Yeap, think of yourself as a brand and promote your skills online!
- Start a blog on LinkedIn: Professionals write blogs on LinkedIn. If you know how to help others in the industry, you’re a professional worth the employer’s trust;
- Social media: Creating catchy ads or simply videos and posting them on TikTok or YouTube might be a good idea to start with;
- Create a website: If you’re better at working alone than playing in a team, start a freelance career. Register on platforms like 99designs or Upwork to catch your first project. Meanwhile, use site builders like Wix to let customers reach out.
Back up your skills with a portfolio
Yes, there is such a thing as a digital marketing portfolio. It usually contains videos, ad campaigns like email marketing, and graphics you’ve used for advertising brands. You might upload your projects in a separate folder or send the links to your projects if they were posted online. Whether you promote brands, services, or people (yes, digital marketers work on the client’s social media), make sure your work can be added to the portfolio later.
Make a references list a part of your portfolio
A References List is one of the most effective ways to prove your credibility as a professional. Some recruiters perform background checks by emailing or calling your former employers and colleagues. Therefore, ensure you leave the email address and phone number of everyone
you want to add to your References. The only advice is to avoid mentioning your friends or relatives since they’re not the most credible source.
Whom to mention as your references?
- Former employers
- Former supervisors
- Top clients
- Former colleagues
Go SEO
Get your search engine optimization skills to prove to the employer that you know how to make their company’s site ‘searchable.’ Though you might not be the one creating copy, there is a high chance you’ll have to cooperate with SEO specialists. Yeap, you should know how the company’s potential customers search for products and services and later manipulate their habits.
What to focus on when learning the SEO basics?
- Content types
- Search engines and their specifics
- The importance of links and keywords
- SEO tools and SEO strategies
Learn new trends
Yeap, marketing tendencies change. Hence, it’s important to stay on track with new trends and tools for digital exposure. By doing so, you’ll ensure your marketing campaigns are effective. Also, you’ll prove your love for self-development and a readiness to learn from
employers. Most employers value candidates who are ready to grow constantly as professionals.
Where to learn about new marketing trends?
· Social media;
· Workshops and seminars;
· Professional platforms and communities;
· LinkedIn.
Final Thoughts
Digital marketing is a relatively new segment for career development in the 21st-century world. Modern businesses need digital exposure to expand their target audience. To enter the industry, start by promoting yourself on the job market. Marketing your skills is a great way to show your promotion skills to a future employer. Next, work on your resume, get educated, and make a job-winning portfolio of your best projects.
We hope the article was helpful to you. Good luck!
