The Pinkfong Company, the company behind the viral Baby Shark video will offer TinyTap rights to use its characters in educational content across the platform.
After creating the most-watched YouTube video, with nearly 13.5 billion views, The Pinkfong Company, the company behind the Baby Shark video, is delving into digital education and entertainment via a strategic partnership with TinyTap, a subsidiary of Animoca Brands and the leading edtech platform for user-generated educational games.
The two firms agreed to a licensing agreement whereby The Pinkfong Company’s content and IP, including the global phenomenon “Baby Shark”, will be featured in a range of initiatives across the TinyTap ecosystem. This aims to provide unique and engaging content and learning experiences to kids across the globe while educating them on several topics. The collaboration will start with launching a series of digital educational content and interactive learning experiences on the TinyTap platform and ecosystem.
Gemma Joo, Chief Business Officer at The Pinkfong Company showed delight in the latest partnership with TinyTap. She stated the initiatives will “redefine the landscape of early learning in digital spaces” and enhance early learning.
“Our mission of making learning fun and accessible aligns perfectly with TinyTap, and together we can create exceptional digital products and experiences that kids and families can enjoy while learning something new,” Joo added.
Founded in 2012, TinyTap has grown into the world’s largest educational games library with educators and publishers worldwide such as Sesame Street and Oxford University Press on the platform. Teachers and parents can also create their games and educational content without prior code development knowledge, and sell their work as part of TinyTap’s subscription or sold directly to families as bundles. A portion of subscription revenue is shared with content creators based on the user engagement generated by their content.
The partnership with The Pinkfong Company will open up the platform to more people across the world, leveraging its mega-popular “Baby Shark” characters within the learning platform. The two companies will also use their respective expertise and resources to develop a range of interactive and educational products that promote creativity, critical thinking, and early childhood development.
“TinyTap is thrilled to team up with The Pinkfong Company, a beloved brand that has captured the hearts of children worldwide,” said Yogev Shelly, the CEO of TinyTap and a member of the EDU Foundation Council. “By combining our strengths we can offer a new dimension to early learning and create innovative, personalised, and meaningful experiences for global audiences and creators.”
A wider TinyTap ecosystem
The latest partnership is only the tip of the iceberg for TinyTap, in comparison with the partnerships and initiatives already achieved in its 11-year history. This partnership represents a significant milestone in digital education and entertainment for kids, in this technologically-evolving world.
In August, TinyTap launched a climate change initiative via a partnership with Code Green, aiming to create climate-conscious educational content. This initiative aims to help younger generations on the importance of taking care of the environment and set a new gold standard for fighting climate change, earlier in their lives. Finally, TinyTap also launched its AI “Practice Anywhere” tools, this August, revolutionizing how parents and teachers create educational games and courses for kids.