With this article, you can learn all the important highlights of Google Marketing Live 2023. Let’s see if these new features can improve Google’s place in the AI race.
On May 23, 2023, Google hosted a virtual event called Google Marketing Live 2023. New generative AI tools for Google Ads, Performance Max, and Product Studio were among the highlights of the presentation.
New Generative AI Features for Google Ads
Among the many generative AI enhancements that Google has highlighted for Google Ads are:
- AI-powered asset creation: Google Ads now have access to AI-generated text assets and graphics. This can reduce the workload for marketers and enhance the quality of their adverts at the same time.
- AI-powered Smart Bidding: Google AI can now be used to optimize Google Ads campaigns for a variety of goals, including conversions, sales, and brand awareness. This can help advertisers to get the most out of their advertising budgets.
- AI-powered ad extensions: Ad extensions that provide useful details about a business, such its address, phone number, and hours of operation, can now be made with the help of Google AI. The CTR (click-through rate) of advertisements may be increased as a result.
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New Features for Performance Max
Google has also updated its completely automated campaign solution, Performance Max. Some of the updates are as follows:
- Support for new goal types: Performance Max now supports new goal types, including conversions, sales, and brand awareness. This gives advertisers more flexibility in how they measure the success of their campaigns.
- Improved performance: Google has made a number of improvements to the performance of Performance Max campaigns. These improvements include better targeting, more relevant ads, and more efficient bidding.
- New reporting features: Google has added new reporting features to Performance Max, making it easier for advertisers to track the performance of their campaigns. These new features include insights into how ads are performing across different devices and channels.
New Features for Product Studio
Additionally, Google introduced updates to its AI-driven product picture creation tool, Product Studio. Among the updated options are:
- Support for new product types: Product Studio now supports new product types, including apparel, home goods, and electronics. This gives advertisers more flexibility in the types of products they can create images for.
- Improved image quality: Google has made a number of improvements to the quality of images created by Product Studio. These improvements include better lighting, sharper details, and more realistic colors.
- New pricing options: Google has added new pricing options for Product Studio, making it more affordable for businesses of all sizes.
In general, Google Marketing Live 2023 was a presentation of the company’s newest and most cutting-edge advertising offerings. Potentially game-changing for online advertising is the addition of generative AI features to Google Ads, Performance Max, and Product Studio.
