The world of content creation has never been as profitable as it is now. With the rise of social media, creators now have access to an unprecedented global reach. Although some people believe that content creation is a matter of mere luck, there is a developed science to unlocking the potential of social media, Youtube, and other streaming platforms.
As with any career, you will need the right tools to succeed in content creation. So whether you’re looking to develop a following as an influencer, podcaster, or blogger, here are a few things that will help you to create high-quality content.
Planning and organizational tools
Mixing pragmatism with creativity is often the key to success; the organization is vital if you want to produce consistent, high-quality content. Unfortunately, the content creation market is incredibly saturated, so to compete, you will most definitely need a plan for publishing lots of content in short spaces of time.
There are plenty of organizational tools and apps available that will help to streamline your workflow. From note-taking tools like Evernote to project management tools like Trello, find tools that align with your content creation process and help you stay organized.
Tools for creation
There are so many tools at your disposal in this area. First, however, tailor your tools to the type of content you are creating. When doing this, consider your intended brand’s format and style.
These tools can cut, edit and montage to your heart’s desire. There are plenty of free options for this software, but purchasing a subscription to access the best software might be best if you want to create something high-quality. The best content creators in the visual world know how to manipulate these software systems to create something unique.
Good transcription can be a game changer for anyone dealing with interviews or other forms of speech. Not only does using transcription software to create subtitles increase the accessibility of your content, but captioning can also improve your SEO score. This is because search engines can only index and understand text-based content. Transcribing audio or video content creates additional text that search engines can crawl and index, improving your content’s visibility and searchability.
If you’re new to transcription, here’s a guide that will help you get started.
Recording audio for content is an underappreciated art form. From microphones to microphone placement, background noise, and room size, there is so much to consider when recording audio. However, professional-sounding audio will be essential to most of your success. If it is not up to par, it will be incredibly noticeable. So invest in the highest quality equipment you can afford and try to control the space you record in as much as possible.
Analytics and SEO tools
These are great to use to learn about your audience trends and the success of your content. Though there isn’t much need to use these at first, as your content grows and progression becomes more difficult, these apps can take you following to the next level. There are plenty of options when it comes to SEO and analytics. Here are some of the most widely used:
- Google Analytics: Offers in-depth data about website traffic, user behavior, audience demographics, and more.
- SEMrush: An SEO tool that features keyword research, competitor analysis, and site auditing.
- Moz: Slightly different from the other options, Moz offers on-page optimization recommendations, link-building opportunities, and site auditing. Moz also offers a unique metric called Domain Authority, which measures the overall authority and credibility of a website.
- Ahrefs: a comprehensive SEO toolset that offers backlink analysis, content exploration, and site auditing. It provides valuable insights into competitors’ organic search strategies, allows content creators to identify content gaps, and assists in optimizing content for better search engine rankings.
Although you can get lucky, if you want to go far as a content creator having in-depth knowledge of your market and how to boost your SEO scores will go a long way.
The future looks brighter than ever for content creators worldwide. With constant innovations in AI and other technology, creating content is becoming more accessible. Of course, in this highly competitive market, it’ll take a creative mind and the correct set of tools to succeed, but with enough hard work, content creation looks like a viable career option for most of us.
If you are interested in content creation and want to learn more, check out our article explaining Facebook monetization eligibility and how to get started.