The best of the best when it comes to SaaS companies is Salesforce. The CRM software company focuses on a set of technologies that standardizes customer contact for large businesses, and with a relationship with the Polygon blockchain, they are now expanding their reach to include NFTs.
The announcement symbolizes another large-scale company victory for Polygon, which is undoubtedly not a first for blockchain technology.
Let’s go over the details of this new cooperation and how software companies supporting NFTs might be more than just a tactical move.
New NFT management platform by Salesforce and Polygon
Salesforce is currently the largest SaaS (software-as-a-service) company listed on the U.S. stock market, outpacing other well-known software vendors like Adobe, Intuit, and Shopify. We wish you luck if you decide to search for a larger goal in SaaS.
According to a tweet sent out on Thursday by Ryan Wyatt, the president of Polygon Labs, the parties would like to “help [Salesforce] clients create token-based loyalty programs.”
We are excited to share that @salesforce has launched on @0xPolygon!
Salesforce will help their clients onboard to Polygon with its management platform to help its clients create token-based loyalty programs.
“Most Salesforce customers use Ethereum or Polygon” – Salesforce
— Ryan Wyatt (fwiz.polygon) (@Fwiz) March 16, 2023
To establish services on Web3, a reference to the evolution of the Internet to be built on decentralized blockchains hosting virtual reality, metaverse, and other services, Polygon has partnered with a number of major corporations in recent months, including Starbucks, Japan’s Square Enix, and South Korea’s Lotte Group.
After launching a test program that resulted in more than a quarter million transactions and included businesses including toymaker Mattel and bourbon producer Crown Royal, the SaaS company made the decision. The alliance gives Polygon, whose list of business partners includes companies like Starbucks and Reddit among others, another big-box victory.
Even while we frequently talk about “IRL integration” and “phygital items,” the fusion of physical and digital integration, it seems sensible that SaaS firms would be among the first to make adjustments to the shifting NFT scenario. While many of the top SaaS companies are beginning to experiment with the NFT sandbox, there’s probably more to the reasoning behind it than first appears. SaaS businesses are undoubtedly the best candidates for integrating NFTs because it is in their nature to operate in the digital sphere.
SaaS companies, however, can also assist in onboarding bigger brands, similar to the aforementioned Mattel and Crown Royal, and effectively provide a “safety net” that enables brands to possibly upgrade their loyalty program (among other things) while remaining largely hands-off – letting the software experts do what they do best.
Moreover, Salesforce officials have publicly stated that they may envision cryptocurrency wallets being the “new cookies.” Even if that might not satisfy the OG decentralization adherents, it’s nevertheless indicative that web3 is more than simply a fad.
The ending months of 2022 have been sort of a disappointment for web3 enthusiasts. With the crash of the cryptocurrency markets, many argued that web3, NFTs, and cryptocurrencies had finished their life expectancy and were going to decline. In this respect, such a collaboration, if all goes well, has the potential to put web3 at the center of the map once again. If you would like to keep up with the latest developments about web3, NFTs, and crypto; make sure to check out our articles below and not miss a thing!