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Home Tech Social Media

Las Vegas pizzeria: TikTok’s power of marketing

The most wholesome example of the power of social media.

by Emre Çıtak
9 January 2023
in Social Media, news
Reading Time: 3 mins read
Las Vegas pizzeria TikTok
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It’s been just a few days since the Las Vegas pizzeria TikTok video was published and the business is setting record after record.

Frankenson’s Pizzeria in Las Vegas went from having hardly any patrons to being completely sold out in a matter of hours.

It took occurred after well-known food critic and TikToker Keith Lee released a video praising the restaurant and the mouthwatering meals they’re serving up inside.

Four months after opening, restaurant owner Frank Steele claims the business wasn’t going well. Steele thinks that Monday night’s events were a miracle.

“It has been a struggle. I was lucky if I did $400 a day,”.

“I had this guy come in and didn’t know who he was, and I started talking to him because I like talking to all my customers. I asked him where he was from and what he did for work and that’s when he said he was a food critic,”.

-Frank Steele

You may check the first Las Vegas pizzeria TikTok video from Keith Lee below. He has been giving updates on the restaurant for a few days now.

@keith_lee125

Frankensons Pizzeria Taste test ? would you try it ? ? #foodcritic

♬ original sound – Keith Lee

How did Las Vegas pizzeria TikTok video save the business?

Over 28 million people have watched and liked the original TikTok that made Steele’s eatery famous since it was posted. Speaking to the local media, Steele said that he was still feeling the effects of the enormous demand and that a miracle had occurred.

Lee stated in the original foodie review that Frankensons’ service wasn’t at all poor and that the proprietor himself accepted his order, noting that he was friendly and patient. Then Lee evaluated the garlic knots, giving them a 9.2/10 rating. Next, he evaluated the lemon pepper wings, a sub sandwich, and then the pizza, giving it a 9.8/10 rating.

Lee’s words of inspiration prompted his seven million followers to visit and test this undiscovered pizza, which is now experiencing a surge in business.

While referring to the Las Vegas pizzeria TikTok video, restaurant owner Frank Steele said:

“I have people coming in from Iowa, people from California, Lake Havasu. I had people come down from Utah, all because of this video,”

-Frank Steele

The owner of the pizzeria is surprised

Stating in an interview with the local newspaper that he is doing what he hasn’t done for years, Frank Steele does not neglect to thank Keith Lee, the owner of the TikTok video. After saying that he sold more lemon pepper chicken wings than he did in the last 4 months, Frank, who said that this restaurant has been his dream for 30 years, couldn’t control his tears in the interview.

The advertising power of social media today is truly incredible. The Las Vegas pizzeria TikTok video is a simple example of how even a 30-second video can change a lot for small businesses.

Las Vegas pizzeria TikTok
Las Vegas pizzeria TikTok video went viral on the platform

This is a great example of why social media is a great advertisement tool

It’s no secret that social media advertising can be beneficial for companies of all sizes. Social media networks offer more genuine value than what can currently be obtained organically, hence advertising on them is crucial. Same goes for Las Vegas pizzeria TikTok video.

This piece outlines five reasons why brands invest in social media advertising to scale their businesses and meet their goals, as well as why you might want to do the same. These reasons range from increasing your reach and visibility to boosting your bottom line. They consist of:

  • Obtain new clients
  • Low entry cost
  • Learn about your audience
  • A large variety of forms for your ad
  • Reach more of your objectives

Congratulations to the restaurant that went viral with the Las Vegas pizzeria TikTok video and started seeing an increase in their business. The power of social media over advertisements has been proven once again. It is enough to look at them for a few minutes to see the socio-cultural effects of accounts like Libs of TikTok, not only in the advertising field but also in the political field. The face reveal of the Libs of TikTok Twitter account, which has millions of interactions every day, happened recently.

 

Tags: featuredTikTokviral marketing

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