Today, Meta revealed Music Revenue Sharing and it will allow Facebook video creators to make money from their videos that feature licensed music. The business is introducing “Music Revenue Sharing” to let video producers use authorized music in their Facebook videos and profit from in-stream ad revenue. According to the business, this creates a brand-new revenue stream for both creators and owners of music rights. Despite being able to incorporate licensed music in their videos, producers have not yet been able to make money from them.
What does Music Revenue Sharing offer?
With this new function, content producers that use licensed music in their Facebook videos that are 60 seconds or longer can now monetize some of their videos through in-stream advertisements. Although the business declined to provide details, creators will earn a 20 percent revenue split on all eligible videos, with separate shares going to rights holders and Meta.
According to Meta, Facebook Reels are not yet qualified for Music Revenue Sharing monetization. The business might eventually include Reels in its Music Revenue Sharing program. Don’t forget to check out Meta Bonus Program, it will help creators to monetize their content.
Creators must be approved for in-stream adverts and adhere to Facebook’s monetization eligibility requirements in order to be eligible for Music Revenue Sharing. In order to qualify for Music Revenue Sharing, the featured song utilized in a video must also be a part of the Licensed Music collection. Popular songs by singers like Post Malone, Tove Lo, Grupo La Cumbia, Leah Kate, and Bicep are among those that qualify. Last but not least, Meta emphasizes that the video must also include some sort of visual element and that the licensed music alone cannot serve as the video’s main focus.
Going forward, Facebook said, creators who use licensed music in videos that are 60 seconds or longer are qualified to make money from some videos through in-stream advertisements.
All qualified videos have a 20 percent revenue share available to creators. Music rights holders will receive a piece of the revenue, and Meta will also get some. Reels are not now eligible for this service, according to the business, even ones that are longer than 60 seconds. Songs that can be made money through a library will be listed for creators to choose from.
By going to the Licensed Music collection in Creator Studio, creators may see which songs are acceptable for sale through Music Revenue Sharing. If the music is qualified for Music Revenue sharing after you publish your video to your Facebook page, you’ll receive a notification in Creator Studio and your Support Inbox. You’ll get a notification when the video is posted to your Page letting you know that it is generating and sharing earnings. In Creator Studio, creators may keep track of their progress toward anticipated in-stream ad revenue.
According to Meta, Music Revenue Sharing will be made available to video creators worldwide starting today. In the following months, qualified videos will begin to monetise in other countries where Facebook offers music, first through in-stream advertisements in the United States. Additionally, Meta states that it will keep collaborating with its music partners to provide more licensed songs to the Licensed Music catalog. The business also intends to develop other Facebook video sharing and connection tools.
According to Meta, this feature is made possible thanks to Rights Manager, a video, audio, and image matching tool created by Meta to assist content owners in managing and protecting their rights.
By doing this, Facebook and its parent company Meta will be able to more effectively compete with TikTok for the time and attention of creators. Until recently, Meta did not allow producers to monetize videos using licensed music. By the way, did you know that Meta Pay is replacing Facebook Pay?
