Shopify Twitter integration will enable Shopify merchants to list their items on their Twitter Professional Profiles, with each item redirecting customers to the Shopify product page to make a purchase. Shopify Twitter integration is another step toward streamlined in-app commerce after last year’s Shop Module.
What is Shopify Twitter integration and how will it work?
They built a Twitter sales channel app, available in Shopify’s App Store and through the Shopify admin, which enables merchants to connect their Twitter accounts to their Shopify admin and onboard onto Twitter’s Shopping Manager – the entry point to the suite of Twitter Shopping tools where merchants can access and manage shopping features.
Shopify users will be able to view and shop for items on their own profile, via a carousel display of goods, as well as a specialized product display page with Shopify-connected listings that are now being updated in real-time, reflecting your Shopify inventory.
When they’re ready to purchase, shoppers can checkout on the merchant’s website. Starting today, Twitter is also expanding beyond the beta testing phase for Shop Spotlight and Twitter Shops and making both features available to all merchants in the US. This is a good addition to last July’s Shop Spotlight (originally known as the Shop Module), which complements its Professional Profile features.
As seen here, the Shop Spotlight is a unique area in your company profile where you may display your items. When people visit a profile with the Shop Spotlight enabled, they can scroll through the carousel of products and tap through on a single product to learn more and purchase seamlessly in an in-app browser, without having to leave Twitter. The Shop Pro profile element, meanwhile, is a separate Pro profile feature that takes users to a different tab where up to 50 items may be displayed.
Before, only select businesses could use Twitter’s Professional Profiles, but now anybody can convert their Twitter profile to its business version, which includes brand-specific enhancements such as a company category and opening hours information. And now, for Shopify merchants, you can list products too, facilitating a direct connection to your purchase pages.
However, it does not currently extend to tweets in particular. Twitter is developing product listings that would include “Shop” buttons in tweets, but they aren’t available yet, and they may not be a free alternative.
They are on their way, and in tandem with them, this new eCommerce technology may be a fantastic method to better link your product listings into real-time tweet conversation. Would you like to learn how to bookmark Tweets? It could come in handy to save some products you’d like to buy later…
