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Apple Store is down ahead of the WWDC keynote

by TechBriefly Newsroom
6 June 2022
in Tech
Reading Time: 3 mins read
Apple Store is down ahead of the WWDC keynote
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The Apple Store is down, but why? The tech giant’s online store has gone offline as the company makes adjustments to its website before the WWDC keynote later today, with a new placeholder page that says “Developing news” in place of “What’s New.”

Apple Store is down ahead of WWDC: What does it mean?

The Apple Store has gone offline as the company makes adjustments to its website before the WWDC keynote later today, with a new placeholder page that says “Developing news” in place of “What’s New.”

If Apple Store is not accessible to users, it usually suggests that Apple is readying new hardware. In such circumstances, the store will be down until after the day’s major event has finished.

Apple’s Worldwide Developers Conference, or WWDC, is typically regarded as a software event. But Apple also uses the occasion to reveal new hardware from time to time.

When is WWDC keynote and how to watch it?

Apple’s keynote address will be available live from 10 a.m. PT today on the company’s website. Apple is also hosting invited developers and journalists at its headquarters for the first time since COVID.

Apple Store is down ahead of the WWDC keynote
Apple Store is down ahead of the WWDC keynote

What will Apple announce at the WWDC 2022?

This year, the buzz is that Apple will release a new generation MacBook Air, perhaps with a second-generation Apple Silicon ‘M2’ CPU, reduced screen bezels, and a more 2020 Macbook Pro-like enclosure. Production constraints are expected to limit the availability of the new laptops.

We anticipate Apple to show off the next-generation Apple Silicon Mac Pro today. The new Mac Pro is likely to become available late this year, although not necessarily at the same time as the previous generation. The 2013 and 2019-generation Mac Pros were first shown at WWDC as a sneak peeks before being officially revealed during the winter.

A new M2 model of the MacBook Pro could be released at a future date, as well as an updated version of the Mac mini. The Apple-designed M1 chip, which made its debut in October 2020, will be enhanced to increase performance and energy efficiency.

There have also been talks that Apple will continue its AR and VR project, even though it may be more to give software developers tools to create content rather than a real mixed-reality headset debut.

The star of the show today will be operating system upgrades; we expect Apple to reveal significant new features for iOS 16, iPadOS 16, macOS 13, watchOS 9, and tvOS 16. There may be some additional hardware announcements as well…

You can read our detailed article: Apple WWDC 2022 date, rumors and more

Tags: AppleApple StoreDownkeynoteWWDCWWDC 2022

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