Netflix was bested by Google’s video service in terms of quarterly revenue, with YouTube reporting $8.6 billion in advertising income during the fourth quarter. For the fiscal year 2021, YouTube generated $28.8 billion in ad income.
YouTube surpasses Netflix: Google’s service earned more than $8.6B in the Q4 of 2021
YouTube reported $6.9 billion income from ads in Q4 of 2020, highlighting the platform’s continuing rapid expansion. Netflix generated $7.7 billion in revenue in Q4 of 2021, compared to $6.6 billion in 2020, demonstrating the platform’s continued strong growth.
In the meantime, Alphabet, Google’s parent business, generated $75.3 billion in revenue for the quarter and $257.6 billion for the year, with Google search advertising accounting for the vast majority of revenue.
Ruth Porat, CFO of Alphabet and Google stated in a statement that:
“Our fourth quarter revenues of $75 billion, up 32% year over year, reflected broad-based strength in advertiser spend and strong consumer online activity, as well as substantial ongoing revenue growth from Google Cloud. Our investments have helped us drive this growth by delivering the services that people, our partners and businesses need, and we continue to invest in long-term opportunities.”
Google’s earnings call last week featured Philipp Schindler, the company’s chief business officer, who mentioned several prominent ad categories for Google, including retail, finance, media and entertainment, and travel.
YouTube CEO Sundar Pichai said that:
“Podcasts, gaming, learning, sports, across all of these areas we will take a vertical specific look and find out how we can support creators better.”
