According to the latest statistics, the mobile app market is growing by leaps and bounds. Sensor Tower recently released a new study revealing that users will spend an estimated $133 billion on mobile apps in 2021, a 20% increase from last year. This year, Apple’s App Store has generated more revenue than Google Play.
Users spent more than $133 million on app stores
Sensor Tower has included data from both Apple’s App Store and the Google Play Store:
“Globally, consumer spending on the App Store will reach $85.1 billion, up 17.7 percent Y/Y from $72.3 billion in 2020. Although users have spent less on Google Play, that platform will see more Y/Y growth, climbing 23.5 percent to $47.9 billion from $38.8 billion.”
The impact of COVID-19 last year was a big hit and analysts forecast that the market will start to normalize and it’s reasonable to assume that growth will continue in 2022.
“After the boom in adoption and spending for both mobile games and non-game apps in 2020, market trends began normalizing in 2021 as worldwide consumer spending is projected to reach approximately $133 billion on in-app purchases, premium apps, and subscriptions across the App Store and Google Play, according to Sensor Tower Store Intelligence data. This represents 19.7 percent year-over-year growth from $111.1 billion in 2020, nearly mirroring the 21 percent Y/Y growth consumer spending experienced in 2019.”
TikTok is the top revenue app of the year. It surpassed $3 billion in revenue in June. The most downloaded app is, again, TikTok. However, when it comes to downloading numbers, YouTube, WhatsApp, Instagram, Facebook, and Zoom are the next ones on the list.
Sensor Tower has even published a list of top-grossing games too. In 2021, gamers spent nearly $52.3 billion on the App Store. On iOS, the most downloaded game in 2021 was PUBG Mobile was the most downloaded game on iOS in 2021, whilst, on Google’s platform Coin Master was on top of the list.
Visit the Sensor Tower website for more information.
