A new report from CounterPoint points to year-to-date year-on-year growth in smartwatch sales up nearly 30%, showing a clear recovery from the COVID-19 crisis. The Apple Watch remains the undisputed king in market share, albeit slipping back a few points from last year.
We are going to tell you how the smartwatch market is currently distributed, with Apple leading, but with the presence of giants that continue to consolidate their position. Similarly, sales of low-cost smartwatches have increased.
Worlwide smartwatch sales in 2020
According to data from Counterpoint, the Apple Watch has surpassed 100 million units sold. The Apple Watch has been the best seller worldwide, with a 28% adoption rate. However, the figure is lower compared to last year, when they obtained more than 30% market share.
Apple is followed by Huawei with just under 10% share, along with other industry giants such as Samsung and Garmin. Here are the market share rates:
- Apple: 28%
- Huawei: 9.3%.
- Samsung: 7.6%.
- Imoo: 6.0%.
- Garmin: 5.8%.
The consultancy also reports a drop in sales for Huawei, which maintains second place but falls from 13.1% last year to 9.3%. Samsung consolidates its position thanks to the Galaxy Watch 3, followed by Imoo and Garmin.
Total smartwatch sales are up 27% and, in the case of smartwatches under $117, sales are up 547% year on year. Undoubtedly, a good year for the smartwatch, with Apple Watch remaining unbeatable.