Pocophone and Xiaomi are the same brands? There is no doubt that Pocophone and its Poco phones have become one of the most popular mid-range phones on the market. Its range offers us the fastest and most powerful phones on the market for the most affordable price possible. And many ask the question, are Xiaomi and Pocophone the same brand?
It should not surprise us that manufacturers increasingly have different product ranges to diversify their business, but in recent years these ranges have become authentic signatures almost independent of the parent brand. This is something we have seen in the case of Xiaomi and Redmi or OPPO and Realme. Well, something similar is happening with Pocophone.
Pocophone and Xiaomi are the same brands?
Xiaomi has played cat and mouse with its customers in recent years, and on many occasions has offered some phones in China under one brand, in Europe with a different one, and with the third one in countries like India. And when we talk about smartphones, Xiaomi has three brands, these are Xiaomi itself, Redmi, and Pocophone. In practice, they are independent brands, as each of these three has its management and development teams. To the question of whether we are dealing with the same brand when facing Xiaomi and Pocophone, we can say no from a marketing and distribution perspective, but yes in everything else.
And as we say, although there are different management teams and in general a clear division between the three brands, of course between Pocophone and Xiaomi, they share obvious resources. A good example of this is that since its first launch, the Pocophone brand has had MIUI as its software customization layer, the same one used by Xiaomi and Redmi on their phones. This is just one example of collaboration between teams within the same company. And it is Xiaomi that pulls the strings behind Pocophone, as it is the one that decides whether its models in China are exported to other countries under one brand or another. Now we are probably going to meet a new Poco mobile in India which is the version for that country of the Redmi K40 Gaming Edition, so as you see is the order of the day the use of these brands by Xiaomi at will. The status of Pocophone concerning Xiaomi is the same as Redmi.
Further differentiation in the future?
Recently we have known information that Poco could be developing its software layer for its phones, but basically, it would be an MIUI with another name and some tweaks as in the case of Realme UI with ColorOS. The normal thing is that this differentiation between brands does not go further in the future, even in software. In recent weeks we have seen how another of the most powerful groups in the market, such as BBK, which brings together brands such as OPPO, OnePlus, Realme, and Vivo, is merging its teams again, especially in the software aspect to unify their layers as much as possible.
Therefore it is normal that Xiaomi continues to use the Poco brand for marketing purposes only and product positioning in different markets, but it will not be more than that, a brand to put some or other Xiaomi models to place them in the ideal range according to the market. Rest assured that when you buy a mobile Poco you are getting a phone that is a Xiaomi in essence, with all the good and bad that goes with it. This does not detract from the fact that each time Pocophone, with the success it is having worldwide, distances itself a little more from Xiaomi to explore the more economical product ranges with its own identity.
