Apple has been working for months on making advertising more “legal” and respectful of our devices, something we know has worked quite well since the time we saw Facebook’s CEO complain about it. Anything that ends up annoying Facebook is unquestionably better for us as a society.
In this case, privacy reforms in iOS mean that companies are now investing more in advertising targeted at Android users and abandoning Apple’s platforms. Undoubtedly, a move that we can understand as an immediate success of Apple’s plans, remember to click on “ask the app not to track”.
The Wall Street Journal indicates that the prices of ads targeted to iOS users have fallen significantly, while the price of ads targeted to Android users has increased, the reason is obvious, it is much easier to identify and catch the Android user by the few privacy measures that have these devices, sold to Google from the moment they are born.
Advertisers have lost much of the information that made iOS ads so attractive, now the system limits access and the user has control over them. In recent months, ad buyers have focused their efforts on Android ads, which seem to be more effective, gradually abandoning the iOS platform.
Without going any further, Facebook has seen an increase of around 20% in ad spend on Android devices, the same 20% that has dropped between May and June for iOS users as it has been confirmed that the privacy improvements implemented in iOS 14.5 and 14.6 have been fully effective. Apple has contributed a little to make this a better world, will others join in?
