Mark Zuckerberg announced yesterday in one of those new audio rooms on his social network that soon WhatsApp users will be able to make purchases in Facebook Stores.
If Google wants to put a chat button on your phone app to start a conversation with a business, Facebook wants to do something similar so that from WhatsApp you can buy in the Shops of the pages of your social network.
Mark Zuckerberg announced a few hours ago from one of the new audio rooms of his social network that WhatsApp will allow access to Facebook Shops or Facebook Shops to users who want to buy directly.
On Instagram, we have something similar with the stores that arrived just about a year ago. In fact, in the Facebook app, the Marketplace or stores button is getting closer to become one of the main ones in the top navigation bar.
What is going to draw powerful attention is when from WhatsApp we will be able to make purchases in those Facebook Stores.
Zuckerberg mentioned three updates for e-Commerce that will come to services or solutions linked to Facebook: Stores in WhatsApp and the Marketplace, ads in stores or Shops Ads, and a visual search on Instagram.
He mentioned that Facebook’s marketplace stores are used daily by 1 billion people per month, so now WhatsApp users, when they see a store, will have the option to contact the store before making the final purchase.
Earlier this month the social network revealed that they currently have 2 billion WhatsApp users, but only 175 million contact WhatsApp Business accounts, the app for businesses to receive messages from their customers.
Finally, the Shops on WhatsApp will soon start arriving in many selected countries, although we do not know if some countries will be one of the first. An initiative that starts from all those problems at the beginning of the year with the new privacy changes.
