If Instagram would focus on an advanced search engine within its platform, it could compete perfectly with Youtube. There are more and more videos on Instagram with tutorials, reviews, and other content starring Youtube, but they get lost in the constant flow of information, there is no way to find anything posted in the past unless we spend a good amount of time swiping up.
At the moment there is no intention to change that, but it does look like there is going to be a major alteration in the way we find products.
As seen on Twitter, some users are enjoying a feature that allows you to photograph products to find them in stores, both the same product and similar ones.
This is shown by user @alex193a, although others indicate that they have already seen that feature appear and disappear over the past two months.
It seems that Instagram’s goal is not the same as Youtube’s, it is not to increase the number of visits and make money with advertising, but to offer an e-commerce experience integrated with millions of stores around the world, although for the moment they are very timid approaches in some very specific regions.
Be that as it may, Instagram and TikTok are taking over the video market, and although the business model is different from Youtube’s model, the amount of visits on Google’s platform is noticing this new trend of short videos, although in TikTok, with the 3-minute video experience it seems that they want to group more type of audience than they have now.
