Instagram will roll out new monetization capabilities for creators. There is no doubt that Facebook has to work very hard to retain creators on its platform and add new ones, considering that the competition is improving content monetization capabilities, which may be tempting for some creators to bolt in search of better terms.
With that in mind, Facebook is testing with a new type of three-day creator-focused event, although interestingly this year it has chosen the week when Apple is also holding its annual developer event.
Still, it is interesting all that has been announced during the first day of the Facebook meeting, in the search for creators to have new avenues of monetization.
For starters, Instagram creators already can link their stores to their profiles, in addition to commercial ones, and later this year, although for now to eligible creators in the United States, they will also be able to advertise on one of the platform’s commercial partners for exclusive product launches.
Starting this week, creators will be able to earn additional income by completing challenges, where for example, they will be able to receive bonus money for reaching a high number of stars received in their live video broadcasts.
Over the coming months will also come the possibility that they can become affiliates of the platform, gaining the ability to recommend paid commercial products, earning commissions for the sales they generate.
In this regard, users will see that these recommendations will be accompanied by the label “eligible for commission”.
Mark Zuckerberg already anticipates from his Facebook profile what is to come:
To help more creators earn a living on our platforms, we’ll keep paid events online, follower subscriptions, badges, and our upcoming free standalone News Feed products for creators until 2023. And when we introduce revenue sharing, it will be less than the 30% that Apple and others take.
With YouTube, Snapchat, and TikTok, among others, pushing initiatives to make more creators available, it is obvious that Facebook Inc does not want to sit idly by, for which, as we see, we will have to get used to the arrival of more and better news focused on creators and aspiring creators along the way.