In 2019 we attended with great expectation the presentation of the first foldable smartphones. The first of all was the Samsung Galaxy Z Fold, a phone that has proven in its two generations on the market to be the absolute benchmark in this segment. A market that Samsung leads, and that this year could multiply its weight with increasingly important sales.
Such is Samsung’s dominance in this market that three out of every four folding phones currently sold are from the Korean brand, which shows that innovation in this field is bearing fruit.
Maximum loyalty to this format
Samsung’s customers are the first architects of the success of these foldable phones, as they have not only chosen en masse this format of smartphones with a flexible screen but also nine out of ten would trust again in a foldable of the brand to get a new phone. Samsung boasts of being a company that manages to innovate by listening to its customers and translating their desires and the features they most want in a smartphone into its devices. The foldable mobile market itself is growing in several directions, as the different formats can be adapted to different people.
For that reason, Samsung has not only the Samsung Galaxy Z Fold 2 but also the Samsung Galaxy Z Flip, two types of foldable phones that suit the needs of different users. Two models of smartphones that are characterized by offering features that we can not have with their rivals in the market, as well as the software developed by Samsung for these devices have been created to take full advantage of its original and innovative screen formats.
What appeals most to users of foldable smartphones?
The arrival on the market of these Samsung phones has revolutionized the use of smartphones since for the first time we are faced with a hybrid device between a smartphone and a tablet. This boosts productivity at work and the options for having fun in our leisure time. Samsung has conducted a survey among its users, in which they have revealed what are the main qualities they like about their foldable phones, mainly the Samsung Galaxy Z Fold 2. And in their answers has dominated above all the screen size similar to that of a tablet it is the main reason why they got this phone.
The main use they make of this phone is for video calls, to read e-books, play games, or work being more productive. On the other hand, Samsung Galaxy Z Flip users are also very happy with their foldable phone, mainly because of the sleek design and the compact size when folded, which allows it to be carried in any pocket. Samsung has been able to certify that 96% of users of its foldable phones are satisfied with the purchase and that almost 9 out of 10 would buy one of these foldable devices again. In a survey conducted by Samsung to U.S. consumers, more than half of these already showed interest in getting one of these foldable phones as their next phone. Reasons why it is easy to understand that this market will triple in size during 2021.
