Chrome is testing an RSS reader so you can follow the news in the style of Google Reader. On July 1, the closure of Google Reader will be eight years old. The reason for the closure was that the use of its RSS reader had declined in recent years, but now we discover that Google now wants to integrate an RSS reader in Chrome.
Google, taking advantage of the framework of I/O 2021, has announced the launch of an experiment to help users and web publishers to create deeper connections in Chrome: an RSS reader.
This is Chrome’s experimental RSS reader
For some time now, the Chrome browser has been recommending news and articles that might be of interest to us through the Discover section. Well, Google wants us to be able to follow our favorite publications.
In news portals with RSS, the Chrome browser will show the “+Follow” option in the navigation menu. This way the user will subscribe to your RSS to receive all your news in the enhanced version of Discover, which will now have a tab for recommendations and another with the websites we are following.
Google is encouraging publishers to keep their RSS feeds up to date so that Chrome will show its users the latest content. During the experiment, they will offer guidance to publishers while Google will learn and evaluate if this feature can reach everyone, or if it will not go beyond an experiment. Everything will depend on the reception of this “Google Reader” integrated into Chrome.
The downside of the news is that the experiment will only take place in the United States. During the next few weeks, users in that country will be able to follow their favorite websites to receive all their news in the new section that Chrome Canary will release.